I would have to agree with Bailey and Me on this one. I would definitely need more information before answering your question. Indeed, it sounds like quite a bargain, but is there some sort of ?catch to it?? In fact, it seems almost too cheap.
First of all, a website reporting how many ?hits? they get is somewhat of an age-old trick. Just because a site claims to get between 30,000 to 60,000 hits a month, that only gives you a distorted image of their actual traffic. How many unique visitors do they get per month? A hit is nothing more than a request to the server for information. For instance, let?s say that their entry page consisted of the page itself (1 .html) page, 2 scripts and 37 pictures or images. Let?s add that up. That is 40 files, thus 40 requests to the server, which equals 40 hits for every page view. Let?s say that each visitor to the site only visited their entry page and no other pages. Calculate the number of unique visitors from the data given above:
30,000/40 = 750 and 60,000/40= 1,500. So the site gets anywhere from 750 to 1,500 unique visitors per month. Even less, if each one visits more than just their entry page.
Another factor is how many sites are in the banner rotation? Let?s say there are 30 banners in the rotation. That means that on average only 25-50 people per month would even see your banner.
And one of the biggest factors of all is, as Bailey and Me stated, what kind of website is it? I doubt it could be related to Halloween. As anyone with a Halloween-related website knows, your web traffic spikes in October and dramatically drops after October 31st. Since the website in question would not be Halloween-related (my assumption, based on the facts given), there is a huge chance that the visitors of the site wouldn?t give a darn about anything to do with Halloween. Maybe they would, maybe they wouldn?t. Let?s be optimistic and say that 30% of the visitors that see your banner will click on it. That takes your actual referral hits down to 7-15 actual click-throughs per month.
Kinda funny how 60,000 hits, in my scenario, turns into only 7 to 15 click-throughs for your site. Is 84 to 180 hits per year worth your $50? And that is assuming that all the unique visitors of the site will be viewing the page that the banner rotation is on.
Don?t get me wrong, I?m not trying to knock the idea. I?m just trying to work with the information given, to give you a realistic scenario. Just remember, if it seems too good to be true, then it probably is. Just my 2 cents!