still doing radio? –
so between the poll on where you spend the most,(radio)as opposed to, what has the biggest hit( internet), my serious question this year, is why are we all addicted to radio still.
sure it's the most traditional way, and it's usually cheaper than TV, but is it really working for you?
way back when, we all used to do lots of newspaper as well, and I think many of us saw that die a slow death, and I don't find that many ads in our papers anymore.
heck they don't even make sales calls to us.
Larry had posted that this is the year to get cheap radio.
if it's cheap enough, then it may still be the way to go
but with sirius, and xm, and I-pods and all the sports talk stations, do people, or our age group really listen to the traditional stations enough to warrant their regular price structure?
I've heard of one haunt who will only do radio this year if he is the ONLY haunt on the station. perhaps that is possible because of the radio business tanking bad
In a bad economy, the worst thing you can do is CUT your ad budget.
I'm just wondering if the same money is better spent elsewhere.
as a small haunt in a small market, every ad dollar has to count for me. I have kennywood theme park in my back yard and they spend so much year round that it's just nuts
and the two bigger normal haunts seem to be locked in a coldwar arms race of ad dollars.
another old haunt friend out west with 18 years at his place, refuses to do any radio at all, and hasn't for a few years. hasn't hurt him a bit
is this something we can discuss and really help each other with?