still doing radio?

[Randy Bates]

Radio is still effective, as long as you make your rep work hard for you. I always insist that they bring me a 3rd party sponsor such as Wendy's, Burger King, Blockbuster, etc. I've had pretty good luck in this area. You also want to insist on e-mail blasts, and a web presence on their site.

I know one of my competitors decided to spend less on radio, and concentrate on other avenues, and he later told me it was a mistake. Buy radio, but do it wisely.