Attracting guests to an area...

[gotwilt]

We have an open air midway haunt, sorta just a themed area.

The area is roughly 150 ft long by 15 feet wide.

One side has old west building facades the other a fence, bushes, smaller props and the like, think amusement park midway. One area we have a Unit 70 horse lucky, we are trying to think of ways to get people to come over to it and stay for a bit instead of just walking by getting to the next indoor haunt.

Any ideas on how to accomplish this or a spiel of sorts to get folks over there?

Thanks