Can you tell us a little bit about the marketing you did so we can match it up to these results to give the big picture?
1) How many radio ads did you run, what type of station (rock,country,?)
2) What type of print advertising did you do (newspapers, other print)?
3) Did you do any tv ads?
4) Did you have billboards? How Many?
5) How aggressive were you with the Myspace profile?
6) Did you have a formal arrangement on coupon distribution?
Sorry to hit you with so many questions...just trying to make sense of the survey results.