I can continue to offer advice more specific in nature like marketing or ways to increaes productivity, blah, blah but lets start with this one.
Lets hear some feedback!
One quick tip on PRICE... yes price is important but remember haunts have been raising their prices like crazy over the past 3 years. Time is right for you to make your PRODUCT BETTER AND STRONGER and charge a little more to cover it.
Haunts are making more money now than ever... so STOP MAKING CRAP THAT DOESN"T LAST AND START MAKING STUFF THAT DOES! Make your latex thicker, use better valves, whatever just make it last longer.
I pay two to four guys a night at the Darkness alone just running around fixing this stuff... I'm done with that.
The best advice I can give you is some advice given to me...
A haunt owner raised his price from 15 dollars to 20 dollars in one year. I said you know you might lose a BUNCH OF CUSTOMERS...
He said what would you rather have 40,000 paying customers at $15.00 or 30,000 customers at $20.00? CAN SOMEONE DO THE MATH HERE? The gross dollars the same the exact same... and his comment was I make the same money but have 10,000 less headaches.
Get the point?
Selling to fewer people, making the same amount of money but having less headaces sounds better to me but could also increase your businss in the long run because of your rock solid rep for long lasting products.
Think about it! This goes to haunt owners as well. Its the best advice I've ever heard from anyone in all my years! Another piece of advice that goes right along with that is this...
Its not about the quanity of people you put through your haunt, or how many zombies you sell, its about the profit margin you make. You can do 40,000 people and make no money, you can sell 200 zombies and lose money, its not about how many you sell its about how much profit you make each time you sell one. Think about it.