The second year we put in twice as much stuff and got twice as many people. Perhaps making this announcement ahead of time spread the word through all involved and got the word to the customers? We also became cross promotion buddies with any haunt in the area. The first year we got on TV the second year we only got about 15 seconds. Word of mouth is better than one TV spot among 150 channel.
I expect that now that we have built to a respectable base number of customers it will increase 25 to 30 percent per year. With low numbers locations that's just the way it is, you must earn it from nothing and put more into it than it will return for years.
It is called developing a market. At least I keep lieing to myself to continue. Every place has a potential but it must be developed.
And then there are upper limitations that may have caused low turn out in the beginning that might limit the growth as well.
Are there ample parking places that look inviting to pull into with a nice car? Being on a hiway are cars driving by too fast to notice?
Even with low turn out it might appear on crucial nights that the line is too long and can be seen from the highway maybe?
Would be customers might slow and then take off.
Rural customers might be willing to deal with unfinished parking but suburb and city car drivers will avoid such a situation.
Sometimes you can have the support of the community and still do poorly due to lack of proper facitlities.
We have increased through put to keep down lines, and make our good parking available to the next potential customer, TV either needs a story or they don't and I'm considering a hidden queue line in an adjoining section of the building to hide long lines indoors. We will be adding more to the size and content of the haunt and change the pattern and show every year.
Most of the overnight success big haunts have actually been in business from 10 to 25 years. But, in my mind this is how you develop a stable market. Years ago one might have been able to drop into any town and set up and do well. I think those days are over (competeing with other forms of entertainment) and those type of attractions seem to be bottom feeding on larger shows rather than developing their own market. They still do not do as well as they could have in the long run.
Another fabulous post from the U.S.Department of Wild Imaginings, now in spectaclar stereo, sponsored by the Adhesives and Sealants Council, suggesting ways to stick things together since the 1800s. Not fabulous in a gay way. Your results may vary. Illinois residents add 8% sales tax. These posts have been made by professional post makers, do not try this type of posting on your own without extensive training, lovely assistants and a trusty clown horn.