Questions like this are really dependant on a few factors. Who you know and how well you know them.
I have friends that own halloween stores/companies that have given me stuff or "samples" for free or cost. So for me they are the cheapest, but that isn't the case for everyone. Nor do I go around saying well so-in-so gave it to me for free, because then everyone will expect that same service. But I do hype them because they are friends and I love them
Also sometimes I do actually pay more then normal for something because the service is WAY more reliable from that company. I don't mind paying for quality service. To me good customer service is the key! Sure cost does come into play, but only on those really expensive things