Wow! Great responses! I appreciate all the participation in this thread. It really helps to gain a broader perspective. I was glad to see Actors brought up too. I should have definitely had Actors on my starter list! Without our Actors, the life blood of our attraction, all the rest would be in vain.
Chris, we are incorporating the steampunk look and feel into our new attraction because it lends itself well to really cool set design and the Victorian era. We're still working on exactly how it will be incorporated and what the sets will look like. Thanks for the suggestions Tyler!
Back to the larger question though, I'm going to start another "spin off" of this thread thread with a more specific direction regarding providing "perceived value". This time I want to address the "First Impression" for arriving guests. Anyone else with thoughts on this topic, please share!