Video representation was a big part of my Transworld seminar this year -- I think it's important to show off your attraction as much as possible through video and photos, but those images must be accurate representations of what people can actually expect to see in your show.
If your video looks better than the actual reality - or if you use too much animation and post-production wizz-bang stuff - people will sense that you are trying to hide something... or worse, will come away disappointed and cheated when the actual experience doesn't compare to what was on tv/online.
I spend a lot of time and $ on all of the HD stuff we shoot - but there is almost no tweaking of the images in post (other than some fiddling with black and chroma levels). In some cases, we're actually shooting the scenes with the existing lighting (just using considerably higher watt bulbs)
We don't add any kind of CG or do anything that isn't actually visible by the naked eye when people visit the attraction... and I think that's key. Likewise, all of the characters and actors seen in our big spots (like the one below) - were actually in the haunt every night: same actors, same costumes, same sets, etc.
So when people entered the little kids room (seen at the start of this trailer) - they knew the creepy girl was coming ... and boy did she nail them good once they recognized her from all the commercials.
If your video looks better than the actual reality - or if you use too much animation and post-production wizz-bang stuff - people will sense that you are trying to hide something... or worse, will come away disappointed and cheated when the actual experience doesn't compare to what was on tv/online.
I spend a lot of time and $ on all of the HD stuff we shoot - but there is almost no tweaking of the images in post (other than some fiddling with black and chroma levels). In some cases, we're actually shooting the scenes with the existing lighting (just using considerably higher watt bulbs)
We don't add any kind of CG or do anything that isn't actually visible by the naked eye when people visit the attraction... and I think that's key. Likewise, all of the characters and actors seen in our big spots (like the one below) - were actually in the haunt every night: same actors, same costumes, same sets, etc.
So when people entered the little kids room (seen at the start of this trailer) - they knew the creepy girl was coming ... and boy did she nail them good once they recognized her from all the commercials.
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