I don’t think that it can be debated that, as consumers, we all insist on truth in advertising. When we buy a big-screen TV, we rely on the technical specifications and base our purchase on that criteria. Why should haunted houses be any different?
Don’t we all expect truth in advertising with Haunted Houses, too?
I recently went to a haunted attraction in the Chicagoland area that was pretty raw. In fact, the didn’t deliver what they promised.
On their website, they claimed that they were “Voted Scariest Haunted House in the Midwest”. After visiting their event, I found that it was anything but. To provide a comparison that everyone here can relate to… This place was maybe 1/10th as detailed as the Darkness and the fright factor was about as fractional. Plain black hallways and simple scenes were what I saw there.
This was their second season, so this “Scariest Haunted House in the Midwest” title would have had to be obtained during their first season. And yes, I did go to their haunt the first year… and it was more rough than this year.
So here’s my question. If a haunted attraction doesn’t deliver… is it ok for them to make claims that they can’t back up, just to get customers to show up and for them to make a quick buck?
Is it a reasonable marketing technique? What do you think?
Don’t we all expect truth in advertising with Haunted Houses, too?
I recently went to a haunted attraction in the Chicagoland area that was pretty raw. In fact, the didn’t deliver what they promised.
On their website, they claimed that they were “Voted Scariest Haunted House in the Midwest”. After visiting their event, I found that it was anything but. To provide a comparison that everyone here can relate to… This place was maybe 1/10th as detailed as the Darkness and the fright factor was about as fractional. Plain black hallways and simple scenes were what I saw there.
This was their second season, so this “Scariest Haunted House in the Midwest” title would have had to be obtained during their first season. And yes, I did go to their haunt the first year… and it was more rough than this year.
So here’s my question. If a haunted attraction doesn’t deliver… is it ok for them to make claims that they can’t back up, just to get customers to show up and for them to make a quick buck?
Is it a reasonable marketing technique? What do you think?
Comment