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To the point:
This is how you handle it...
1) I encourage my local media to review all the haunts go and see them compare apples to apples. That will produce evidence that some new fly by not haunt that says they are whatever when they are not is not as advertised.
2) Encourage the media to tell customers in your local area not to listen to the hype on a radio commerical but rather use this guidline to determine who are the best haunts:
a) visit websites: usually fly by nights have horrible websites that don't match the description of commericals.
b) watch videos: if some fly by night does not produce a video, they probable have nothing to show and everything to hide. Even the worst movie produces promo videos to showcase the film haunts are doing the same nationwide. If a customer visits the website and finds no evidence of proof to match the claims skip it.
c) photos: if the haunt has no professional quality photos that match the claims of the haunt then they have something to hide and skip it.
d) articles: do they show links to articles written about them, testimonials from people around the area or media sources? If not how can they claim the things they claim they can't so they should be ignored or viewed as false advertisement and should not be trusted.
e) media: will they allow the media into their attraction to review the quality of the experience, film and photo? If they say no its because they have something to hide. No sain business person would ever turn away media coverage especially when the intent is to produce a positive review.
Haunts should be able these days to produce a professional website, photos, videos and or have no problem inviting the media into their attractions to film, photo and review.
Again MOST OF THESE fly by nights (the only ones I'm refering to) do suck, have something to hide, false advertise, make claims they can't or never planned to back up and this is how you put them to the test. Let the media do it for you... that is what I would do!
Larry
This is how you handle it...
1) I encourage my local media to review all the haunts go and see them compare apples to apples. That will produce evidence that some new fly by not haunt that says they are whatever when they are not is not as advertised.
2) Encourage the media to tell customers in your local area not to listen to the hype on a radio commerical but rather use this guidline to determine who are the best haunts:
a) visit websites: usually fly by nights have horrible websites that don't match the description of commericals.
b) watch videos: if some fly by night does not produce a video, they probable have nothing to show and everything to hide. Even the worst movie produces promo videos to showcase the film haunts are doing the same nationwide. If a customer visits the website and finds no evidence of proof to match the claims skip it.
c) photos: if the haunt has no professional quality photos that match the claims of the haunt then they have something to hide and skip it.
d) articles: do they show links to articles written about them, testimonials from people around the area or media sources? If not how can they claim the things they claim they can't so they should be ignored or viewed as false advertisement and should not be trusted.
e) media: will they allow the media into their attraction to review the quality of the experience, film and photo? If they say no its because they have something to hide. No sain business person would ever turn away media coverage especially when the intent is to produce a positive review.
Haunts should be able these days to produce a professional website, photos, videos and or have no problem inviting the media into their attractions to film, photo and review.
Again MOST OF THESE fly by nights (the only ones I'm refering to) do suck, have something to hide, false advertise, make claims they can't or never planned to back up and this is how you put them to the test. Let the media do it for you... that is what I would do!
Larry
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