Where you happy with your gross/attendance at the end of 1999?
Yes
No

Did your attendance?

Go down
Stayed the same
Went up slightly
Went up a lot

Did your gross?

Go down
Stayed the same
Went up slightly
Went up a lot

Did you raise your prices in 1999?

Yes
No

Did you spend more money on advertisement in 1999?

Yes
No

What form of advertisement worked best for you in 1999?

Radio
Internet
Television
Billboard
Newspaper
Word of Mouth
Coupons
Other

Did you participate in either the Haunt World or Haunted America sponsorship
program?

Yes
No

Did you create your own website this year?

I created my own with my own URL
I let Hauntworld or Haunted America create one for me on their website
I didn’t have one at all in '99

Did you see an increase in business from the Internet in '99?

Yes
No

Do you plan to become more involved in marketing your attraction through the
Internet in 2000?

I plan on spending more money and time on the internet in 2000
I don’t think it plays as big of a role as my other advertisement, so no.

What do you plan on spending at the 2000 Halloween Show?

The same as last year
More than last year
less than last year
A lot less than last year

What are you looking for in the form of new products in 2000?

New animations
Consulting
New latex props
Specialty services
Logo design
Purchase a complete haunted house
3-D haunted house
Costumes

Do you think after this season you should consider lowering your prices?

Yes
No

Do you think as an industry we’re charging way to much for a ticket?

Yes
No

Do you think we should raise our prices even more to keep up with rising costs?

Yes
No

Do you think we should cut more labor such as actors and other staff to save money
in 2000?

Yes
No

Did you visit any attractions outside of your state in '99?

Yes
No

If you visited attraction outside of your state did you feel you learned?

More than I could have ever imagined
Not much and wouldn't do it again
Not as much as I had hoped, but it was still worth it.

Did you visit a Brutal Planet this year?

Yes
No

Do you feel they stole either some of your press or business?

Yes
No

Did you think the Brutal Planet were good attractions?

Yes
No

What did you learn the most from in 1999?

Internet
Magazines
Videos
Seminars

Do you think 3-D haunted attractions are?

A fad and will go away
Is something I want to add next year
Are getting great reviews from the customers
Will not last long but a vendor could make a quick profit from

Will you attend the 2000 Transworld Seminars this year?

Yes
No

Will you be attending the Transworld Halloween Show (2000) in Chicago

Yes
No

Will you be attending this year's (2000) Transworld Halloween Vegas Show

Yes
No

Did you go/what did you think of '99 IAAPA show?

I thought it was the best tradeshow I've ever been to
I didn't go
I didn't think it was much benefit to a haunt operator
I liked it, but like the Halloween show better

As far as IAHA (Halloween Association) I rate their '99 performance.

I thought it was a waste of $50.00
I didn't join at all
I thought it didn't live up to expectations
I thought it was a worth while endeavor
They did a great job 
I thought it was ok but I wouldn't pay $50.00 again to stay a member
I didn’t join in '99 but plan to join in 2000

What do you plan on doing different in the year 2000 to pick attendance back up?

Spend more on advertisement
Grass roots marketing
Lower ticket prices
Work with other local haunts more
Hire a consultant
Spend more on my show
Completely redo the 2000 show
Go to more seminars
Buy how to videos/magazines
Other

Do you think the public is starting to get burned out on haunted houses?

Yes
No

Do you think haunted houses should try to re-invent what they do?

Yes
No

Did you sell retail at your haunted house in '99?

Yes I sold retail but wouldn't do it again
Yes I sold retail and did real well
No I didn't sell retail because I don't know what to sell
No I didn't sell retail because it doesn't sell very well

Did Halloween manufactures deliver this year better than years past?

Yes
No

What are you hoping for in the year 2000?

For everyone to get a long
Seminars are less self promotional
The best videos ever are released
That haunts in a local area could work together
That IAHA makes great strides
That IAHA gives up
That my attendance grows
To learn more about the industry through the Internet, magazines and videos