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Valentine's Day themed shows

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  • Deathwing
    started a topic Valentine's Day themed shows

    Valentine's Day themed shows

    I know some haunts open for off season events like Valentine's Day for example. Anyone who has ever visited a Valentine's Day showbor does one yourselves, what do you do to change up your show to make it themed? I know it's not worth spending huge money on investing in a major overhaul so what did you see or do to make it feel different?

    Thanks

    Jake

  • drfrightner
    replied
    We did AWESOME ... right at or about 1,000 people.

    People loved it. Our gift shop did another $2000 which was great as well!

    Larry

    IMG_2575.jpgIMG_2572.jpgIMG_2574.jpg

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  • drfrightner
    replied
    • We sold out totally 1000 guests, one night only, 200 3 minute escapes, 300 zombie laser tags, and our escape rooms are BOOKED 110% busiest day we've ever had.

    Larry

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  • drfrightner
    replied
    It's supposed to be cold here to but what can you do? Just deal with it.

    I think we'll end up doing 1000 people so I'm stoked about that.

    Larry

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  • Demon House
    replied
    We are opening for Valentines on Valentines Day. I'm a bit worried because it's really cold. Anyone have history with opening for special events in bad weather?

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  • tommy g
    replied
    thank you Larry

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  • drfrightner
    replied
    Tommy,

    We charged $25 per person so if we did 1000 people that is $25,000.00 You deduct payroll which I think was around 3 or 4k but with all the decorations we did lets just say 5k.

    So in total we spent about 8 to 10k putting on the event. We grossed $25k or right around there. So we made 10 to 15k.

    Now yes I would agree with the principal of what you said... is it really worth it. Well I think it is because between Valentines and Christmas we could net 20 to 30k See that is another way to look at it.

    IN the winter we're paying $2k or so to keep the building from freezing, better to make something than nothing.

    But back to your point this is why I'm not opening for any Friday the 13th's, or St Patricks Day, or any of this other stuff... because its not worth all the hassle.

    But if I can make 20k or even 30k for being open two nights it more or less pays for all the expenses you incur during the winter.

    Insurance, Heat, rent if you have it, whatever plus it keeps your actors together. My actors had a blast! It was also good for the social meda as we took a lot of photos and uploaded them to our page.

    I think its worth it but opening for St Patricks day, or some random Friday the 13th no thanks.

    I will say one more thing... unless your building has air condition it would be IMPOSSIBLE to open in the Summer because your actors and customers would boil to death. So I think whatever you do is limited to winter to spring.

    Just my two cents.

    Larry

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  • bhays
    replied
    Originally posted by tommy g View Post
    so valentine you spent $5000 seen 1000 customers $5 per head Christmas spent $4000 seen 1000 customers $4 per head........im sure you see more then 10000 customers doing haunt season so this off season haunts events see less then 10% of costumers.... my question is is it worth doing off season events ??
    It is for us for reasons aside from simply income. It's good for cast retention, etc. It's not going to pay the mortgage, generally speaking.

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  • tommy g
    replied
    cost per customer Larry

    so valentine you spent $5000 seen 1000 customers $5 per head Christmas spent $4000 seen 1000 customers $4 per head........im sure you see more then 10000 customers doing haunt season so this off season haunts events see less then 10% of costumers.... my question is is it worth doing off season events ??

    Leave a comment:


  • drfrightner
    replied
    My Bad...

    Sorry we've been busy to say the least.

    So for one I went to all my local radio stations and bought ONLY overnights 6 to 8 weeks out of the event. I had 5 a night over two months. 60 second commercials so with Valentines RIGHT NOW I think we'll have had that commercial run I don't know 300 plus times. As we get really close to the event we'll pick up weekend only spots which are super cheap. In total I advertised across 4 stations and spent maybe 2500.00.

    Then on top of that we did mass emails (obviously), we advertised on Snapchat which brought great results. But here is the catch we marketed this event for 2 months and only spent maybe 30 dollars a day promoting it. Slowly reaching everyone. We did some facebook but I'm telling you facebook is overrated now. For our escape rooms we've ditched facebook 110% for Google. I've learned that NO ONE and I mean NO ONE is searching for escape rooms on facebook, they look on google. So we've thrown all of our money into Google and we've quadtroubled our bookings. So on google with the Valentines we bid super cheap on keywords like Krampus because think about it how many people are doing searches for krampus? Its not like buying a car it was so low we could own those keywords. So on google we kept the keywords to the most specific ones and it worked.

    We spend very little money.

    I think in total we spent about $4000, we attracted around $1000, and on top of that we sold about $3000 in our gift store.

    Larry

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  • Halloween Haunt
    replied
    Larry,

    I'll bite as well. What did you do? You put the idea out there and never followed up.

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  • RedVeinHaunt
    replied
    Originally posted by drfrightner View Post
    I'm on pace to do about 1,250 tickets for my Christmas Event. We're doing ONE NIGHT ONLY approach. If anyone wants to know how we advertised our Christmas event let me know.

    I'll bite. What type of advertising did you do? Thanks!

    Leave a comment:


  • drfrightner
    replied
    I'm on pace to do about 1,250 tickets for my Christmas Event. We're doing ONE NIGHT ONLY approach. If anyone wants to know how we advertised our Christmas event let me know.

    Larry

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  • drfrightner
    replied
    Most of you opened for Christmas last weekend we're opening this weekend. How did it go for anyone who opened?

    I'm going to post some pictures of our opening this Saturday. Last year we opened and did around 800 people but this year WE ARE KILLING IT! Yesterday alone we sold nearly 100 tickets. We are doing the marketing different now, and I think we're going to hit 1,200 or more. I'll let you know.

    Larry

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  • drfrightner
    replied

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