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Scaring Up Sponsorship For Your Attraction

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  • HalloweenHaunter
    started a topic Scaring Up Sponsorship For Your Attraction

    Scaring Up Sponsorship For Your Attraction

    Hi All,


    Besides the haunted attraction industry, we produce a wide variety of other "normal" events and typically cover at least 50% of our annual expenses through sponsorship income. When it comes to the haunted attraction industry, we haven't had the best of luck and I'm interested in hearing how/if you secure large scale, corporate MONETARY sponsors ($5k-$20k per) and what type of benefits or tiers you offer?

    Thank you for any insight you can provide!

  • drfrightner
    replied
    Finding sponsors is tough... you do it and its a grind. I can tell you a couple things we did

    1) We hosted a party for sponsors at the haunt during the season and again in the spring.
    2) You have to call these people and chase down the RIGHT person.
    3) They don't need your advertisement they need to sell more merch... come to them with a plan on how to sell more of their products.
    4) Sponsors love free tickets, contests, and photo ops at your location

    Our new big thing is photos at the locations sponsors love that idea because people take pics then share themselves on the web.

    Larry

    Leave a comment:


  • HalloweenHaunter
    replied
    Originally posted by drfrightner View Post
    We got some really cool sponsors this year oddly enough we're doing the same deal with JJ.

    Here is our list:

    Good Will: They're trying to become the go to costume store. We're making some videos on how to make turn their cloths into costumes, and more.

    Domino's: They are putting our coupons on every pizza box.

    Jimmy Johns: They're paying us money, and we're promoting their delivery so when you exit the haunt your food is waiting.

    Sparkling Water: They're setting up displays in grocery stores promoting our haunts

    Missouri Lottery: They're setting up Adams Family photo ops and promoting Adams Family lottery tickets.

    In each deal we're getting paid cash.

    Larry
    Thank you, Larry! These are great!

    Leave a comment:


  • HalloweenHaunter
    replied
    Originally posted by hauntfarm View Post
    Are you asking how to get sponsors? I was confused by your post.
    Yes, interested in hearing the creative ways you provide value (besides the typical logo and brand recognition on promo materials) to potential corporate sponsors and HOW you attract them from the beginning.

    Leave a comment:


  • drfrightner
    replied
    We got some really cool sponsors this year oddly enough we're doing the same deal with JJ.

    Here is our list:

    Good Will: They're trying to become the go to costume store. We're making some videos on how to make turn their cloths into costumes, and more.

    Domino's: They are putting our coupons on every pizza box.

    Jimmy Johns: They're paying us money, and we're promoting their delivery so when you exit the haunt your food is waiting.

    Sparkling Water: They're setting up displays in grocery stores promoting our haunts

    Missouri Lottery: They're setting up Adams Family photo ops and promoting Adams Family lottery tickets.

    In each deal we're getting paid cash.

    Larry

    Leave a comment:


  • haunter1313
    replied
    We worked out a deal this year with Jimmy Johns where we put up a sign at our location to order Jimmy Johns. So when you get out of the haunt your food is waiting for you. We got a call and ask if we were interested and we said hell yes! We're stoked.

    Leave a comment:


  • hauntfarm
    replied
    Are you asking how to get sponsors? I was confused by your post.

    Leave a comment:

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