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  • Promo Vehicle Marketing

    OK, so just as it says, who owns and utilizes promo vehicles to their max? I mean, everyone has a hearse, omg... lol but who actually uses it AMAP?

    We have a zombie truck. A $500 S10 we painted from white to green, used a ladder rack and built onto it building a zombie cage, got a nerf and pvc minigun on top with ammo belt (spent casings), a half zombie laying on the hood and we use the cage sides to put all kinds of different signs on it.

    From July on, we have this thing out as much as possible. Parking it at the mall all day, going to popular movie houses and going to shows, or dropping it off and picking it up 4 hours later etc.

    My main question is, how much do you think a promo vehicle does? Boots on ground this is by far the least we do. When our boots hit the ground running, we try to have (with agreements) monsters at gas stations pumping fuel for folks, handing out flyers, free water, coupons, doing photo ops etc. I'm just trying to get some input as to help me decide if we should grab yet another promo vehicle. I have a chance at getting a 72 Caddy HEarse with a 500 big block and I"m a hot rodder so this thing would end up cammed up, minitubbed in the back with cheater slicks and eventually a roots style supercharger and a completely airbrushed body.

    What are your thoughts on having multiples of vehicles? How effective do you think those vehicles could be? Do you guys think the money would be best served via costumes for our current "Boots on ground" presence? Or perhaps put it into radio (We don't do a bunch of radio) or even tv maybe?

  • #2
    I think they have a ton of benefit. I want to build one out of a milk truck and put cgi fx in and sorta of make a zombie catching vehicle.

    A lot of people just wrape a hummer, truck or jeep. Doesn't matter they're very very valuable.

    Larry
    Larry Kirchner
    President
    www.HalloweenProductions.com
    www.BlacklightAttractions.com
    www.HauntedHouseSupplies.com
    www.HauntedHouseMagazine.com

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    • #3
      We've got stickers/magnets on our DD's and get comments all the time while we're out and about. Drive-thrus, parking lots, etc. Lots of "Hey, what's that?" kinda stuff. Low, one-time cost and it's a rolling billboard. Good designs can really draw attention.

      Sent from my SM-G920V using Tapatalk

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      • #4
        We use our ambulance as a billboard on wheels. We drive it in parades, to special events and our street team uses it to hand out postcards during football games. I’ve had numerous people stop me on the street and ask for information, I hand them a postcard. We have about $7000 invested in our Insanity Response Unit. I bought it at an auction, a 1989 with only 130,000 miles on it. Looks and runs great!
        14595579_1149137028499080_5799038818404471149_n.jpg

        Kelly
        The ScareAtorium

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        • #5
          Track it like you would a Facebook ad. Either have a phone # or a Web page that seeing the vehicle sends them to. Then you can track when the vehicle is out, when the hits start coming, how long they last etc. In the old days we had a hot line phone # on our hearse. Calls started about 5 min after I started driving and remained steady the whole time the vehicle was out. You can a QR code to make it easy to click for info and again you track the click through
          R&J Productions
          Las Vegas, NV
          www.LasVegasHaunts.com

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          • #6
            THanks for the responses. I have decided to go ahead and get a second promo vehicle going. But the 72 hearse I've got a line on, is taking forever to get the old boy to take me out to see it. He has it, I believe him and others have even seen the hearse, he's just got 3 businesses to take care of and is just busy. I have another line on a 79 oldsmobile wagon that has custom paint (chips, driver quality but will be redone) and it has shaved rear door handles. Easy paint and go kinda thing but it's been sitting for a while. I have options, just need to pick one.

            THanks

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            • #7
              I'd like to see a vendor at Transworld offer promotional rides why not. This is something we haven't seen yet. Maybe liability is the issue. I wonder why no one has tried it. Oh well we leave for Transworld on Tuesday for the speed seminars. Can't wait.

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