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Kentucky Haunted Houses can be found here at www.Hauntworld.com. Are you looking for the biggest, best and scariest haunted houses in Kentucky? Every haunted attraction in Kentucky from haunted houses, haunted attractions, hayrides, corn mazes, Screamparks, to everything between can be found on these pages. If you are looking for the best and scariest haunted houses in Louisville, Lexington or Owensboro, Kentucky the scariest haunts are found here at HauntWorld. Kentucky Haunted Houses are some of the best and scariest haunted houses in the United States. We offer a zip code finder so you can locate the scariest haunted houses in Kentucky closer to where you live.
 
 
 
 
 
Sinister Tombs Haunted House in Eastview, Kentucky - www.sinistertombs.com - 29393 Views
KY Haunted House in Eastview, Kentucky KY: The Sinister Tombs Haunted House Old school haunted house with over 50 actors, wood trails cover bridges and a house you will never forget. This house entertains and scares with both skits and chainsaws. This is a MUST visit Haunted House in Kentucky!!Voted the scarest haunted house in Kentucky 2011 by vitors to hauntworld.com

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Scare Factor: 10 Skulls
Monsters/Actors: 10 Skulls
Originality: 10 Skulls
Sets, Detail, Theming: 10 Skulls
Special FX: 10 Skulls
49.96 out of 50 Skull Rating
 
 
Mayhem Mansion Haunted Attractions in MORNING VIEW, Kentucky - www.themayhemmansion.com - 14191 Views
Enter through the only open window of the old Haverford house if you dare. As soon as your greeted by our guests you'll be running for the exit. Will you survive or become a part of the house like those before you?

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Scare Factor: 10 Skulls
Monsters/Actors: 10 Skulls
Originality: 10 Skulls
Sets, Detail, Theming: 10 Skulls
Special FX: 10 Skulls
49.88 out of 50 Skull Rating
 
 
Family Fun At Red Mill Farms in Elizabethtown, Kentucky - - 8760 Views
Want to bring your kids to safe place this Halloween for trick-or-treating? Come trick-or-treating with us! You are sure to enjoy a safe and fun Halloween here! We also have a pumpkin patch, a corn maze, and hay rides! Watch honeybees work in an observatory hive, shoot paintball guns at targets and much more Bring your class for a fun filled educational outing to our farms! We are located close to the Hardin/Larue Line – short distance for a lot of fun! WE OFFER THE FOLLOWING: * NATURE WALK, PUMPKINS * PUMPKIN ICE CREAM (FREE SAMPLE FOR EVERYONE IN YOUR PARTY) * CORN MAZE * DUCKS, RABBITS, CHICKENS AND SNACKS FOR THE KIDS * HAYRIDES * HALLOWEEN DECORATIONS * HOMEMADE JAMS AND JELLIES

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The Danger Run in Louisville, Kentucky - www.dangerrun.com - 7473 Views
KY Haunted House Adventure: The Danger Run is Louisville, Kentucky's premier haunted attraction featuring 2 haunted houses. The Danger Run is a Halloween game that you play in your car with your friends. You will be given a book of clues which you have to solve to find your way to TWO SCARY haunted houses included with your admission.

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Scare Factor: 9.1 Skulls
Monsters/Actors: 9.2 Skulls
Originality: 9.5 Skulls
Sets, Detail, Theming: 9.3 Skulls
Special FX: 9.2 Skulls
46.29 out of 50 Skull Rating
 
 
Pumpkin Days on the Farm in Walton, Kentucky - bentonfamilyfarm.webs.com/ - 7416 Views
BENTON FARMS - a real working farm with history and experience. We have promised our customers over the years that we will keep it just like it is, a country farm experience without the commercialism. And it is for those reasons that you should come enjoy Halloween with us! Pick your own pumpkin, enjoy our hayride, and much more! In October make it a tradition, take the family on a hayride to the pumpkin patch and pick, from a variety of shapes and sizes. The barns will be open for you to come in and visit/feed the animals. We also have gourds, straw, mums and corn stalks for sale to help your family to decorate for fall! And enjoy our 4 acre crazy farm maze! We have simple farm family fun! Enjoy some country cookin' and pumpkin pies on Saturdays and Sundays in October! Admission is charged in October for 'Pumpkin Days on the Farm'

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The Devils Attic in Louisville, Kentucky - www.thedevilsattic.com - 7102 Views
KY Haunted House in Louisville, Kentucky: THE DEVILS ATTIC! Come and Live the Nightmare!

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Scare Factor: 9.5 Skulls
Monsters/Actors: 9.5 Skulls
Originality: 9.5 Skulls
Sets, Detail, Theming: 9.6 Skulls
Special FX: 9.1 Skulls
47.18 out of 50 Skull Rating
 
 
Sinister Tombs Haunted House in Eastveiw, Kentucky - www.sinistertombs.com - 5840 Views


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Hinton's Orchard & Farm Market in Hodgenville, Kentucky - www.hintonsorchard.com - 5364 Views
Fall is a great time for your family to visit Hinton's Orchard & Farm Market! Visit us from Labor Day until Halloween for tons of fun activities for the whole family. Hinton's Orchard & Farm Market is a family farm in Hodgenville, Kentucky focusing on fresh quality products and family fun. The goal is for customers of all ages to enjoy their trip to the farm and to provide activities that are fun, safe, and teach you a little about your food source. Come visit us soon and see what we're talking about!

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The Nightmare Haunted House in Lexington, Kentucky - www.2scary.com - 5072 Views
KY Haunted House, The Nightmare Haunted House in Lexington, Kentucky: Enter into the dark abyss of hell and be prepared to be scared. You thought some things were only possible in Hollywood...We bring horror to life!

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Scare Factor: 9.7 Skulls
Monsters/Actors: 9.5 Skulls
Originality: 9.9 Skulls
Sets, Detail, Theming: 9.2 Skulls
Special FX: 9.2 Skulls
47.47 out of 50 Skull Rating
 
 
Mink and Walters Pumpkin Patch in Elizabethtown, Kentucky - www.minkandwalterspumpkinpatch.com - 4083 Views
Bring the family down to Mink and Walters Pumpkin Patch for some good, classic Halloween fun! Pick out the perfect pumpkin - just for you! Get lost in our hay maze! This is a great autumn activity - bring your friends and the camera! We have pumpkins, a Hay Maze, Games, Animals, over 50 varieties of pumpkins, gourds, fall decorations, painted pumpkins, Giant pumpkins, and Mums. Fun for all ages!

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Fariston Haunted Forest in London, Kentucky - facebook.com\faristonhauntedforest - 1934 Views


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USS Nightmare in Newport, Kentucky - www.ussnightmare.com - 1366 Views
America's premier Haunted Steamboat! One of the areas highest rated and longest haunted attractions will once again feature some fright seekers' favorites.

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Scare Factor: 8.5 Skulls
Monsters/Actors: 8 Skulls
Originality: 8.7 Skulls
Sets, Detail, Theming: 8.7 Skulls
Special FX: 8.7 Skulls
42.50 out of 50 Skull Rating
 
 
Devine's Corn Maze & Pumpkin Patch in Harrodsburg, Kentucky - www.devinescornmaze.com - 1152 Views
Pick your own pumpkin patches in Harrodsburg Kentucky, find all the information about one of the biggest Halloween Attractions, in Harrodsburg Kentucky with pick your own pumpkins, hayrides, corn mazes and more at www.HalloweenAttractions.com

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Sandylandacres Haunted Hayride & Farmers Revenge in Petersburg, Kentucky - sandylandacres.com - 1033 Views


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A.V.F.D. Haunted Hayride in Auxier, Kentucky - - 448 Views


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VGOC Haunted House in Vine Grove, Kentucky - www.vgoptimist.org - 394 Views


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Scare Factor: 8.5 Skulls
Monsters/Actors: 8 Skulls
Originality: 8 Skulls
Sets, Detail, Theming: 9 Skulls
Special FX: 7 Skulls
40.50 out of 50 Skull Rating
 
 
Sinister FX in louisville, Kentucky - sinisterfx.com - 260 Views


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Scare Factor: 6 Skulls
Monsters/Actors: 6 Skulls
Originality: 6 Skulls
Sets, Detail, Theming: 6 Skulls
Special FX: 6 Skulls
30.00 out of 50 Skull Rating
 
 
Haunted Forest ATV Trail in Pineville, Kentucky - www.hollercrawlers.com - 255 Views
We are one of the most unique Halloween events in the country! The Holler Crawler Haunted Forest Ride combines the love of ATVs and the love of Halloween into one amazing evnt. Come ride the Haunted Trail if you dare...Featured on National Television show Fisher's ATV World on the Outdoor Channel

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Scare Factor: 9.5 Skulls
Monsters/Actors: 9.6 Skulls
Originality: 9.6 Skulls
Sets, Detail, Theming: 9.7 Skulls
Special FX: 9.6 Skulls
48.09 out of 50 Skull Rating
 
 
The 7th Street Haunt in Louisville, Kentucky - 7thstreethaunt.com - 170 Views


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Scare Factor: 0 Skulls
Monsters/Actors: 0 Skulls
Originality: 0 Skulls
Sets, Detail, Theming: 0 Skulls
Special FX: 0 Skulls
0.00 out of 50 Skull Rating
 
 
Bye Bye Burley Haunted Barn in Cynthiana, Kentucky - - 119 Views


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Scare Factor: 10 Skulls
Monsters/Actors: 10 Skulls
Originality: 10 Skulls
Sets, Detail, Theming: 10 Skulls
Special FX: 10 Skulls
50.00 out of 50 Skull Rating
 
 
Zombie Paintball Hayride in Cecilia, Kentucky - www.thomasdairyfarmandmarket.com - 10 Views
STOP ZOMBIES NOW! Thomas Dairy Farm and Market has been taken over by zombies and we need help!! Have you ever wanted to shoot a paintball gun but not get shot? Then this is for you!! We have two specialized "Zombie Fighting Wagons" that hold 15 people each. Each person will be given 75 paintballs with their paid admission of $15.00. Extra paintballs may also be purchased. After killing zombies you will be dropped off at the corn maze to find your way back. WATCH OUT!!! You might have missed one!! We will also have campfires where you can tell ghost stories, roast S'Mores, or just sit on the hay bales and enjoy. We will also be serving food at our concession stand! Groups and Birthday parties are welcome! Call 270-735-6076 for details!!

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Thomas Dairy Farm and Market in Cecilia, Kentucky - - 7 Views
Thomas Dairy Farm and Market is a family owned Dairy that offers fall attractions. We offer a pumpkin patch, corn maze, mega slide, kids fun zone, petting zoo, hayride, concessions, corn pit, zombie paintball, and much more!

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Waverly Hills Sanitorium in Louisville, Kentucky - www.therealwaverlyhills.com/Default.aspx - 3 Views
Waverly is PRIVATE PROPERTY, there is NO TRESPASSING allowed. The ONLY legal way to visit Waverly is to call and make a reservation for a Guided Tour or a Paranormal Investigation. Office days & hours for calling to make a reservation are: Monday - Friday 9:00 am - 5:00 pm. ( Lunch from 1:00 pm - 1:30 pm.) EST. (502)933-2142 We Thank You! For your support in HELPING US SAVE WAVERLY! Waverly Hills Sanatorium is known by many as "One of The MOST HAUNTED PLACES ON EARTH" (OR) "One of the most SCARIEST PLACES ON EARTH". Either way Waverly is a very interesting place FULL of History & Paranormal Activity... We didn’t get that title and reputation for nothing. There is Paranormal Activity happening here on a regular basis. Even though you many not always easily see it, hear it, feel it, or smell it... when you do, you know it. Thousands can attest to their "Waverly Experience". And we are working constantly to bring you that “Waverly Experience” online. Be sure to visit our site often for stories and photos from our friends and guests. The best way to experience Waverly Hills is to come see it for yourself. We’re waiting for you!

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Hustonville Haunted Funeral Home in Hustonville, Kentucky - www.hustonville.com/hauntedfuneralhome.html - 3 Views
This Location Was Known As The First Hustonville Funeral Home It Was Established In 1921 By Licensed Embalmer & Funeral Director Thurman Wallace Boil. Mr.Boil Operated The Funeral Home Until 1934 When He Was Investigated & Charged By Local Authorities With Being A Necrophiliac. His Family Claimed He Was Innocent Of All Charges, Yet The Families Reputation Was Tainted And Never Recovered. Mr.Boil Unexpectedly Committed Suicide Prior To His Trail Date So No Justice Was Ever Done. The Hustonville Funeral Home Went Out Of Business For Good In 1958. Many Local Residents Felt Violated By Mr.Boils Treatment Of Their Loved Ones And Always Believed Their Loved Ones Spirits Remained Inside. Hustonville Funeral Home Motto Was "Look Alive" That Was The Last Words Mr.Boil Would Say To All His Patients Before He Laid Them To Rest. Out Of Respect For The Families The Upstairs Where Most Of The Assaults Took Place Has Been Sealed Off From Public Viewing. Doors Will Reopen 2014 For Public Access. Everyone Will Be Dieing To Get Inside!!

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The Old Talbott Tavern in Bardstown, Kentucky - www.talbotts.com/ - 3 Views
The Old Talbott Tavern has always been known for the ghostly stories told by the locals and some guests. The most famous ghostly visitor is supposedly Jessie James. Another is the lady in white. They always appear as apparitions. The other stories include round balls of light (orbs) moving around the room in the middle of the night, or flashes of light without cameras. More stories include movements of objects without any cause, such as forks and glasses on dining tables moving without anyone touching them, keys disappearing from the front desk and showing up down the hall on the floor later that day. Furniture has been known to start jumping up and down without any reason. Some have seen shadows walk out of dark corners into the light before disappearing. The sounds that are most heard are music, clocks chiming out during late night hours, doors opening and closing when no one else is in the building , and lots of footsteps all hours of the day. Knocking at doors with no one there when you open to see who is knocking. An old piano that was heard playing by its self, and voices calling out from empty areas.

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The Speed Art Museum in Louisville, Kentucky - changingspeed.org/ - 2 Views
Harriet Bishop Speed, the second wife of J B Speed, was a high society woman who was also a concert pianist, music teacher, and huge, enthusiastic promoter of music and the arts in Louisville. It wasn't surprising then, that Harriet Bishop Speed established The Speed Art Museum in 1927, as a memorial to her beloved husband, donating many pieces of art they had collected together, to begin the art collections to be enjoyed by the people of Louisville. Today, " The Speed Art Museum is Kentucky’s oldest and largest art museum with over 12,000 pieces in its permanent collection. Its extensive collection spans 6,000 years, ranging from ancient Egyptian to contemporary art." The regal looking, Speed Art Museum, with its Greek-influenced architectural marble facade, has a fine collection of 17th century Dutch and Flemish paintings, 18th century French art, Renaissance and Baroque tapestries, and a large display of contemporary American painting and sculpture. Also, the museum has been growing in their display collections of African and Native American works. In 1997, a major $12 million renovation and expansion has brought major exhibitions of photography, painting, design, and sculpture into the museum. While the admission is free, a $4.00 donation is suggested.

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The Seelbach Hilton in Louisville, Kentucky - www.seelbachhilton.com/index.php - 2 Views
The Seelbach Hotel has earned the distinction of being included in the National Register of Historic Places and is considered the premiere hotel of Kentucky. It also has a reputation of being the humble abode of the famous Lady in Blue.

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Bobby Mackey's Haunted History in Wilder, Kentucky - www.travelchannel.com/tv-shows/ghost-adventures/articles/bobby-mackeys-haunted-history - 1 Views
Bobby Mackey’s Music World is a popular country western music club in Wilder, Kentucky. Many nights are filled with music, fun and dancing inside of the club. However, when the lights go out, many say that all of the patrons do not leave. Bobby Mackey’s was not always such a fun place to be. Especially if you were one of the alleged victims of human sacrifice that occurred within the basement. As a matter of fact, the basement is somewhat of a legend all by itself, with many claiming that a “portal to hell” can be found there. But why would people make such fantastic claims? As luck would have it, you are about to find out.

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Kentucky Haunted Houses have grown over the years to feature some really amazing haunted houses some of which have been featured on Travel Channel. Several years ago when we visited haunted houses in Kentucky, the haunted houses in Lexington, Kentucky are some of the best in America now featuring more than 10 professional haunted attractions.  On Hauntworld.com you will find every type of haunted houses in Kentucky froma haunted hayride, haunted house, Halloween Attractions, ghost tours, to paranormal ghost hunting.

 

Find the best and scariest haunted houses, real haunts, Halloween attractions, Hayrides and more near or in the Lexington Kentucky area.  Many people who visit and live in Lenxington agree that it is one of the scariest and haunted cities in Kentucky.  The Cambell House Inn is a haunted Hotel in the city of Lexington.  There have been several brutal murders in the Cambell House Inn.  The first was on the stairs where a young woman was brutally murdered.  There are reports of a nasty black sport that cannot be removed.  The owners have tried to clean it, but have not had any luck with getting rid of it.  The second murder happened on the third floor.  The room this murder took place in now claims to be haunted. 

 

There are several other hanted houses in the town of Lexington.  The Hunt-Morgan House is where the spirits of the original owners just cant seem to leave.  It is said that the ghost that died there can be heard pulling his car into the driveway, yet no one will be there  or nothing will be there.  Another well known haunted houses it the Loudoun Houses.  This house is said to be haunted by ghost of women dressed in early Victorian clothing and always having their black cats with them.  There are also reports of smellng a light flower like  perfume and hearing people talking and playing music at night. 

 

The Transylvania University is one of the most scariest Universities in Kentucky.  Many have said it to be a Urban Legend.  The Founder's Cabin is said to be haunted from the founder who is said to have cursed the cabin and the school.  The entire University itself is claimed to be filled with ghosts.  One of the known ghost is that of a former student who killed himself.  Many of the students claim they have seen him sitting by himself at night in his room. 

 

 

 

 

 

 

 

In additional there are many ghost tours, and other real haunted house places throughout Kentucky.  Find the best haunted houses and more here at www.Hauntworld.com

 

To find pumpkin patches in your area go to www.HalloweenAttractions.com

 

If you visit a haunted house in your area please come back and rate and review your experience.

 

 



Located in the heart of the bluegrass state, a land where horse farms and southern hospitality reign supreme, lives a little slice of darkness and horror fun. This fall when the doors of SCREAMPARK open for its fourth season, over 25,000 patrons will experience their terror filled attractions that include a haunted medieval castle, an asylum for the insane, a haunted midway, magic and freak shows and a terrifying journey into the depths of Hell.

"For the 2012 season we are changing the way we produce our shows, redesigning our attractions, and adding more ways for patrons to face their inner most fears." said Eddie Embry, owner of The SCREAMPARK. "Our loyal fans and other haunt enthusiasts consider us on of the top haunted houses in Kentucky, and we want to make sure they will experience a new level of terror, combined with some of the darkest and most twisted entertainment available."



 


The Back Story


Perpetually optimistic, good-humored with an infectious laugh, and conservative, Embry is not exactly the poster child for haunted attraction owners. In fact, Embry's path to creating SCREAMPARK was part fate, part coincidence and shaped by innumerable forces including several life changing events, self-discovery, chance encounters, and a willingness to do the unexpected.

After a long career as a corporate security specialist, Embry was looking for something that sparked a passion. “After I retired, I had extra time on my hands and probably watched too many Food Network shows which led to me enrolling in culinary school,” joked Embry.

 

Many of Embry’s culinary school classmates knew that Embry was looking to start a new business and one classmate encouraged Embry to check out the Haunted Attraction industry.  On paper it looked like a perfect place to invest, so Embry hired the classmate as a consultant and started to learn everything he needed to know about running a major haunt. 

Looking back Embry is amazed at all he has experienced. His decision to become a haunted house owner in Kentucky has been filled with personal and economic risks plus exhilaration and anxiety. In fact, he isn’t sure that it’s something a sane person should consider, but if he had it to do all over again, he would.  “I understand now that this business can be very addictive. I feel fortunate that many haunt industry experts helped me along the way and shared their knowledge and advice. I have made so many good friends and for that I am very fortunate and grateful,” said Embry.

 


Off to a Great Start


Since its haunted house grand opening season in 2009, SCREAMPARK fans have come from all over Kentucky and surrounding states to experience the 30,000 square feet of indoor terror. News spread and SCREAMPARK quickly became well known as one of the largest haunted house events anywhere. Embry and staff are known for sparing no cost annually to ensure SCREAMPARK continues to lead the pack each year as the largest haunted house event in Kentucky, which includes three haunts, a haunted midway, a haunted theatre, gift shop and concessions.

Embry said SCREAMPARK’s 2011 season was its most successful to date.  Prior to opening they made some updates and upgrades to all existing haunts, PLUS they added “The Hot Seat”, a simulated electric chair ride which blew guests away with fun and exhilaration. Embry describes The Hot Seat as a unique opportunity to experience your own execution.

“Not everyone gets the chance to dance with the Grim Reaper, and then live to tell about it.”

Hot Seat riders are always unsure what to expect when the Executioner secures their hands and feet with large leather straps, and then asks for their final words. The warning sirens alert the onlookers that execution time is near. Then, the Executioner flips a lever which activates the electrical system and sets the ride in motion. Fear is felt as the chair jolts upright, violently shakes and the putrid smells and fog make everyone cringe as they wonder if the rider’s flesh is actually burning.

The SCREAMPARK’s largest and most elaborate haunt thus far is The Castle of Fear. When you think of a medieval haunted castle, most people have visions of something old located in Eastern Europe and that’s exactly what the Castle of Fear resembles. Set in 13th Century AD in the Country of Masovia, the castle is a realistically designed haunt that offers great attention to detail and accurately feels like an ancient haunted castle that has been taken over by evil dwellers.

The reigning icon character in the castle is King Mathias, also known as the "Blood King".  In 1241 AD, Mathias was murdered by a rival general. With the Blood King’s final breaths, he swore that he would come back bringing every demon and beast from Hell to extract his revenge upon those who betrayed him.

The realism associated with The Castle of Fear haunted house is evident once you stumble through the first hall, walk past the torture chambers, through the ancient crypts and catacombs, and then travel inside a graveyard so intricate that legend has it the dirt actually came from real graveyards. Each room, skeleton, animatronic, actor, and gravestone is precisely placed to help guests delve into the illusion that they have actually traveled back into a dark and evil time.

The most intense attraction at SCREAMPARK is Insanity. The best thing about Insanity Haunted House isn’t the animatronics, special effects, or gory scenes. What makes Insanity an award winning haunt is the extremely deranged cast. In fact, this haunt is consistently rated as the bloodiest, scariest and most favorite haunt by SCREAMPARK fans. Insanity combines a twisting and disorienting maze of fences with horrifying scenes and special effects throughout, and when combined with extreme acting, it creates a high energy attraction. 

This is an in-your-face haunt were lunatics purposely misdirect you and continue to taunt and startle throughout. With scares around every corner, this memorable cast of crazed psychos will make you scream in fear as you run the other way. Combine this with intense smells, sounds, and strobe lighting and it’s an overload of the senses.

 


It’s all about the People


Over the past few years, Embry has acquired a deep passion for scaring and entertaining.  Once he knew for sure that he was in this for the long haul, Embry decided it was time to make some drastic changes in the way he operated his business. 

The first step was to create a new management structure that utilized the skill sets of people around him. Luckily, Embry already had two people on his team that had extensive experience in interactive marketing and facilities management. These skills complemented Embry’s business operations background.  Ironically, the three attended the same Southern Baptist high school together in the ‘80s, which make them an unlikely trio of haunt operators.

With his new core team in place, Embry knew he wanted to build from within, so he sought out others on the haunt team who wanted to become more involved. “We announced a list of committees on our SCREAMPARK employee Facebook group and the response was amazing. SCREAMPARK now operates with very cohesive and active teams who add value to costuming, makeup, set design, editorial, and more,” said Embry. “Once I created an atmosphere where everyone had the opportunity to participate in the creative process, we started to see the entire culture shift to one where there was less conflict and more loyalty. I discovered so much talent that had been there all along but was not being utilized. Now, we have a better product and an all-around amazing haunted house team.”

 


SCREAMPARK in 2012


Embry explained that all this discovery of creativity has resulted in some major upgrades and redesigns for each attraction. “We have taken a step back and relooked at every inch in our 30,000 square foot warehouse. In many areas, we completely went back to the drawing board looking for ways to intensify the scare by creating uncomfortable spaces, not just visually but emotionally. I want my customers to suspend their reality and believe that they are part of the haunting experience.” Embry believes that the unexpected can build an element of suspense that’s just as effective as blood and gore in creating terror. “You can have amazing décor, great costumes, and Hollywood style makeup, but if your actors fail to make patrons forget that they are experiencing a “show” then you have failed. If I can alter their experience and bring them into our world, then we have done our job for the night.”

The Castle of Fear haunted house is adding several new characters for 2012 along with new CGI features and some minor layout modifications to help intensify the suspense factor.  Insanity is getting a partial redesign with an entirely new ending that delivers a more severe psychological scare.  Embry said his goal is to create a life-threatening feeling that is both a risk and a thrill. “I want our customers to experience the full effect of an Asylum including all the lewd behavior, blood, and torture they can tolerate and then some.”  Embry and team also built a cozy theatre that will feature nightly performances by illusionist from Impossible Magic, freak shows by the Tinderbox Circus, live theatre and much more.
 


One of the most exciting 2012 changes to SCREAMPARK is the total redesign of the former blackout maze called Abyss haunted house. The working title of this all-new attraction is “Well of Souls”, a combination 3D & blackout maze that takes customers deep into the bowels of hell.  “I realize that demolishing this popular blackout maze is a risky move, but I am confident that this new haunted attraction will thrill audiences and secure our position once again as a top rated, must-see haunted park,” said Embry. “A horrific and disorienting assault on the senses awaits anyone who continues into the tunnel where they will exit into an unspeakable hell of depravity, punishment and terror.”

While the facilities haunt crew has been putting in long hours upgrading and building sets, the editorial haunt team has been hard at work developing extensive back stories for each haunted attraction with in-depth personal histories for all characters. “Once we get all our back stories and character histories completed, we will use them in our viral marketing campaign to make sure people feel connected before they ever even walk in the door,” Embry said.

 


Back To Basics – Acting 101


Another focus for 2012 is a highlight on the actors.  Embry and team felt that even with all the money spent on amazing sets and animatronics, the most effective way to create one of the country’s best haunted house events is to put more effort into character development and acting. He feels that haunted houses are essentially a more interactive form of the theater business.

In May, SCREAMPARK held a three day actor’s boot camp led by professional actor and author, Jack Wallen.  Wallen gathered the core SCREAMPARK actors together in the middle of the SCREAMPARK warehouse with the singular purpose of taking their creative collection of characters to the next level. Wallen believes the world of haunted attractions is very much like the world of theatre -- both need incredibly eclectic, passionate, and talented people to pull off something special. 

“While working to help the core cast grasp some fairly complex concepts, I watched as they let their every-day armor drop away and become open to art, to being vulnerable and celebrating their craft in a depth and detail they weren’t accustomed to,” Wallen explained. “I witnessed the birth of artists. Not to say they didn’t already come in contact with their inner artistry, but watching them apply their makeup and speak of their character’s back-stories made it very clear I was dealing with artists that owned a deep-seeded passion for their creation.” According to Wallen, magic happened when he provided the slightest prodding. Those same artists began to dive deeper into their craft and connect with their characters in ways they might not have known they were capable of.

 

 


Enjoying the Wait


With an anticipated increase in attendance, the SCREAMPARK team became concerned that long queue lines would decrease overall customer satisfaction.  “We have the traditional roamers and sliders who entertain the audience before they enter the SCREAMPARK warehouse, but once they pay admission there are additional queue lines,” said Embry. “Even with the strategically placed LCD screens that play clips from music videos and horror movies, people still hate it when they have to wait.”Screampark already used a priority pass system that upcharged customers for the ability to go to the front of the line, but it is a small percentage of sales and those customers go through quickly and then leave without spending extra money on the gift shop or concessions. Embry always wondered what additional revenue could be possible if most customers were not stuck in a long line.When Embry and his executive haunt team attended the 2012 Transworld Haunt Show, they were introduced to an innovative queue line management system called QLess that frees customers from waiting in line, and capitalizes on their newly found free time.  The QLess system doesn't change the duration of the wait, only the quality of the wait, as guests stay inside the park but are free to roam around.  Guest join the wait lists directly from their phone and while they wait for their turn to enter the haunted houses, they can roam, eat, play games, or shop while the system holds their place in line.

The system allows guest to obtain estimated wait time updates.  They can even ask for more time if needed, just by using their phones.  Then, they are notified when they’ve reached the front of the virtual line.

The benefits to SCREAMPARK go beyond the improved customer satisfaction. Since the new system captures up to 96% of customer cell phone numbers, it will give SCREAMPARK unlimited opportunities for mobile marketing and loyalty tracking.

Embry and team are currently finalizing plans to add additional revenue opportunities throughout the haunted midway with optional games, rides, larger gift shop and more concession items too.  “QLess allows us to turn every guest into a shopper while they wait. We expect an immediate revenue impact with the increased ability for guests to roam around. But the benefits go beyond improved customer satisfaction and increased midway sales.” Embry stated. “With this system we can send alerts with marketing messages to patrons while they wait and throughout the year. It gives us the ability to directly offer internal or external promotions and create loyalty with programs based on visit frequency, geographical location, and much more.”

With all the haunted house changes Embry has made for 2012, he has high hopes that it will not only increase overall attendance, but also increase customer loyalty keeping customers coming back year after year. Embry hopes that when guests walk away from their night at SCREAMPARK, they will not only leave scared but also have fond memories of the experience as a whole. According to Embry, "We will know we’ve succeeded when our haunted house fans not only return each year, but they bring their friends and their friends bring more friends, because they just can’t get enough.  When they come several times during a season, well that is just icing on the cake!"

 



 

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To learn more about Lexington Kentucky, Screampark Haunted House visit their website:

http://www.thescreampark.com/

 
     
 

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