Everyone has heard the old sales technique... under promise your service when you pitch something to a potential client, but then blow them away with your delivery and go above what you promised. This creates good will and the client is likely to resign with you the next month or the next year.
How does this apply to haunting?
Well, lets think about our advertising. We want to push over-the-top sets, giant monsters, amazing special effects, great actors, unique story-line... but what if your haunt doesn't live up to those expectations? Are you setting yourself up for bad reviews and low customer retention?
How do you balance it all out?
Ryan
How does this apply to haunting?
Well, lets think about our advertising. We want to push over-the-top sets, giant monsters, amazing special effects, great actors, unique story-line... but what if your haunt doesn't live up to those expectations? Are you setting yourself up for bad reviews and low customer retention?
How do you balance it all out?
Ryan
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