After being contacted by Cydney Neil and being made aware of our professional faux-paux. I responded to Cydney with the message below. Following my message to Cydney is her reply back. I asked Cydney's permission to post her response stating that I'd like for people to see that there were no hard feelings on either side and to show how pleasantly Cydney handled this. It's always a pleasure to have a misunderstanding handled with kindness and professionalism and it's just another perfect example of how Cydney continues to raise the bar on just that, professionalism! The entire Eureka Screams!, LLC Fright Team appreciates Cydney's leadership by example!
Kel
Message to Cydney:
Reply from Cydney Neil...
Kel
Message to Cydney:
Cydney, I can honestly tell you, I had no idea the phrase "Scream Break" was trademarked. Because the name of our business is Eureka Screams!, LLC, we use phrases with the word "scream" whenever and wherever we can. I am currently working diligently to remove all occurrences of the phrase "Scream Break" from our advertising materials. I wish we had realized there was a trademark in place before sending out our many press releases. It honestly never occurred to any of us that this phrase would be trademarked. I had been told a couple of months after we began our marketing campaign that you had used the same phrase, but I honestly wasn't consciously aware that it had ever been used before we began marketing our event as such. When I was told you had used the phrase, I was also informed that you were closing your event and told you probably would have no problem with the same phrase being used by us, since your were closing and we were in a completely different part of the country.
At any rate, I apologize for the misunderstanding and I have already contacted our webmaster to request that any and all occurrences of the phrase "Scream Break" be removed from our website. I have also already personally gone through our Myspace blogs and removed all occurrences of the phrase as well. In addition to this, I have contacted the radio stations we are advertising with and requested they cease using the phrase "Scream Break" in the radio promotions. Because I have utilized the online forums, HauntedAttraction.com and HauntWorld.com to discuss our Spring Break event, I'll be happy to post a formal apology and address this misunderstanding on these forums for further clarification if you desire.
Thanks again for the excellent seminar at TW in Chicago and for the outstanding materials you presented.
Sincerely,
Kelly
At any rate, I apologize for the misunderstanding and I have already contacted our webmaster to request that any and all occurrences of the phrase "Scream Break" be removed from our website. I have also already personally gone through our Myspace blogs and removed all occurrences of the phrase as well. In addition to this, I have contacted the radio stations we are advertising with and requested they cease using the phrase "Scream Break" in the radio promotions. Because I have utilized the online forums, HauntedAttraction.com and HauntWorld.com to discuss our Spring Break event, I'll be happy to post a formal apology and address this misunderstanding on these forums for further clarification if you desire.
Thanks again for the excellent seminar at TW in Chicago and for the outstanding materials you presented.
Sincerely,
Kelly
Kelly,
Thank you so much for your prompt reply and immediate response to this. I appreciate it and would very much appreciate a post on the haunt sites as I don't want anyone else to try to use it either.
Yes, I am closing my show but I have created some valuable names and events surrounding mine through the years and want to retain ownership of them for now.
Best of luck with your event. It was a tremendous success for us and I only wish I would have thought of doing it years before. I am certain it is only a matter of time until many of the haunters follow suit.
Thank you again, and if you haven't been out to my show, please make a point if it before its gone.
Cydney Neil
Thank you so much for your prompt reply and immediate response to this. I appreciate it and would very much appreciate a post on the haunt sites as I don't want anyone else to try to use it either.
Yes, I am closing my show but I have created some valuable names and events surrounding mine through the years and want to retain ownership of them for now.
Best of luck with your event. It was a tremendous success for us and I only wish I would have thought of doing it years before. I am certain it is only a matter of time until many of the haunters follow suit.
Thank you again, and if you haven't been out to my show, please make a point if it before its gone.
Cydney Neil
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