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It is a fact that ALL events have to market their event to be successful.
But different factors effect marketing.
like demographic, location, SES (socioeconomic status of the region), etc...
I think it would be great to list lots of marketing tools and try to examine them.
I actually find talking about facebook pay per click interesting. But I think you are throwing your money away if you think each click should translate into ticket sales. If you think it is simply making an impression. Trying to keep your event in people's minds in your region it may be money well spent.
But what do I need to do if I have a haunt in a rural location or suburb of a smallish town say. a population of 3325 with a per capita income for the town at $24,537. Wikepedia is awesome and provided me this info and so much more about population density, race, sex stats etc. which all affect potential attendance of the event.
Now, there are also 342,815 for the entire Evansville metropolitan area. THIS is our potential market.
How do we attract more customers from this population?
From my personal Experience, here is what I would do. But I know there is so much more than this. But this is what I would start with.
Print flyers, pull together a couple giant costumes, set up several actors in good quality costuming to protect the giant costumes, distribute flyers and take pictures. The bigger the haunt crew you have the better or bigger impression you make on the crowds.
and do some guerrilla marketing. It is free yet powerful with the ability to reach as many people as possible with a single interaction
We would be attending organized events which you have contacted the organizers for you to attend such as being in a parade, sporting event, bierstube.
AND hitting public events or even night spots bars, or any place where people are in groups such as the west side nut club here is the wikipedia link. Or crusing down the bar strip and going into the bars very quickly but making sure it is ok with the proprietors. It usually is because it brings alot of excitement to the bars.
One event we always do is,
http://en.wikipedia.org/wiki/West_Si..._Fall_Festival
this festival. It has the attendance of 150,000 over the course of 4 or 5 days.
Can you imagine having a booth to distribute flyers or even just walking around this event nightly with a couple giant costumes with our logo on their chests, and a couple wrangers in costumes distributing flyers and taking pictures w people.
I love doing this. It is just so personal and powerful. Doing this type of marketing not only lets you meet new people and they really want to know what else you have. The energy is just awe inspiring.
This is also where facebook comes into play. Not as much as pay per click kind of advertising. But tagging the pics. I would even be taking the pictures with our camera then asking for their facebook profile name so we can tag them and vice versa. We would just walk up and down the street for hours doing this over and over again.
I have video of us doing this somewhere. I need to post it.
SO, that is my contribution to my aspect of Haunt Marketing.
What else is money well spent?
But different factors effect marketing.
like demographic, location, SES (socioeconomic status of the region), etc...
I think it would be great to list lots of marketing tools and try to examine them.
I actually find talking about facebook pay per click interesting. But I think you are throwing your money away if you think each click should translate into ticket sales. If you think it is simply making an impression. Trying to keep your event in people's minds in your region it may be money well spent.
But what do I need to do if I have a haunt in a rural location or suburb of a smallish town say. a population of 3325 with a per capita income for the town at $24,537. Wikepedia is awesome and provided me this info and so much more about population density, race, sex stats etc. which all affect potential attendance of the event.
Now, there are also 342,815 for the entire Evansville metropolitan area. THIS is our potential market.
How do we attract more customers from this population?
From my personal Experience, here is what I would do. But I know there is so much more than this. But this is what I would start with.
Print flyers, pull together a couple giant costumes, set up several actors in good quality costuming to protect the giant costumes, distribute flyers and take pictures. The bigger the haunt crew you have the better or bigger impression you make on the crowds.
and do some guerrilla marketing. It is free yet powerful with the ability to reach as many people as possible with a single interaction
We would be attending organized events which you have contacted the organizers for you to attend such as being in a parade, sporting event, bierstube.
AND hitting public events or even night spots bars, or any place where people are in groups such as the west side nut club here is the wikipedia link. Or crusing down the bar strip and going into the bars very quickly but making sure it is ok with the proprietors. It usually is because it brings alot of excitement to the bars.
One event we always do is,
http://en.wikipedia.org/wiki/West_Si..._Fall_Festival
this festival. It has the attendance of 150,000 over the course of 4 or 5 days.
Can you imagine having a booth to distribute flyers or even just walking around this event nightly with a couple giant costumes with our logo on their chests, and a couple wrangers in costumes distributing flyers and taking pictures w people.
I love doing this. It is just so personal and powerful. Doing this type of marketing not only lets you meet new people and they really want to know what else you have. The energy is just awe inspiring.
This is also where facebook comes into play. Not as much as pay per click kind of advertising. But tagging the pics. I would even be taking the pictures with our camera then asking for their facebook profile name so we can tag them and vice versa. We would just walk up and down the street for hours doing this over and over again.
I have video of us doing this somewhere. I need to post it.
SO, that is my contribution to my aspect of Haunt Marketing.
What else is money well spent?
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