Several ways we advertise -
Besides the radio ads Damien mentioned for our haunt, we also have done the postcards, standard flyers, posters, newspaper ads, "In Costume" walk arounds at fairs, facebook, etc.
I would say in our 20 years of doing haunts of one kind or another radio has always been our biggest means of getting the word out, we generally advertise on most of the radio stations in the surrounding 80-100 mile radius - HOWEVER we did notice that last year after moving the event to a new location when we expected our numbers to drop for a year because of the move....they stayed the same. I honestly believe this was in part to Facebook - we created an event on facebook for our attraction, then begged and pleaded everyone to invite their friends...and their friends invite theirs, etc. Within two weeks of posting the event we had over 9000 invites for the event, and our page like shot way up.
I do think we are still going to use radio this year, but our budget will be less for it - we will be dumping money into ads for facebook, and more money into the surrounding local newspapers - especially the papers given away for free at restaurants and gas stations. We will also be creating all new postcards for the event - a set of 4 each with a different character from the haunt to hand out at all our local fairs and events.
One of the other ways we get word of mouth out is the news on television - for us finding a way to get in on the morning news broadcasts seem to work great, almost every year we get on the local news stations and we always get great feedback from it.
Besides the radio ads Damien mentioned for our haunt, we also have done the postcards, standard flyers, posters, newspaper ads, "In Costume" walk arounds at fairs, facebook, etc.
I would say in our 20 years of doing haunts of one kind or another radio has always been our biggest means of getting the word out, we generally advertise on most of the radio stations in the surrounding 80-100 mile radius - HOWEVER we did notice that last year after moving the event to a new location when we expected our numbers to drop for a year because of the move....they stayed the same. I honestly believe this was in part to Facebook - we created an event on facebook for our attraction, then begged and pleaded everyone to invite their friends...and their friends invite theirs, etc. Within two weeks of posting the event we had over 9000 invites for the event, and our page like shot way up.
I do think we are still going to use radio this year, but our budget will be less for it - we will be dumping money into ads for facebook, and more money into the surrounding local newspapers - especially the papers given away for free at restaurants and gas stations. We will also be creating all new postcards for the event - a set of 4 each with a different character from the haunt to hand out at all our local fairs and events.
One of the other ways we get word of mouth out is the news on television - for us finding a way to get in on the morning news broadcasts seem to work great, almost every year we get on the local news stations and we always get great feedback from it.
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