Two important factors –
Two factors as far as I am concerned. First, quality of the haunt. If you are not selling a quality product, people will not pay any price (at least not twice). The local market is the second consideration. You have to know your local areas economy. If businesses are failing and people are out of jobs, high ticket prices are an ingredient for failure.
There is a balance between budget and prices as well. You need to know what your annual OPEX will be, and what you can afford in CAPEX each year to sustain the haunt. If it looks like the ticket price your market can bear will not support the annual budget, time to go home.
Travis "Big T" Russell
Big T Productions Inc
Owner and Operator of "The Plague" and "Camp Nightmare"
Customer Quote of the year: "Damn, I pissed myself"