I've searched the forums here and found some older posts on trying to get sponsorships from local business, but not any that really dive into what people are doing that seems to work so I'd like to bring it up again.
We're a new haunt opening this year, so exposure is really important for us, but we also want to see if we can get some sponsors to help cover costs of things like ticket printing, offsetting marketing expenses, etc. I know that that the big question from any business will be, "what will this get me?". So what have you guys seen work to entice businesses to "buy in"'? What types of businesses have you had the most success with? Do you offer different levels of sponsorship? Are "in-kind" sponsorships the most common you are getting instead of monetary?
As a primer, we were thinking of something along the following lines:
These are just some rough ideas we were throwing around, but I'm really hoping you guys with experience can give some pointers on good or bad ideas in this area.
Thanks!
We're a new haunt opening this year, so exposure is really important for us, but we also want to see if we can get some sponsors to help cover costs of things like ticket printing, offsetting marketing expenses, etc. I know that that the big question from any business will be, "what will this get me?". So what have you guys seen work to entice businesses to "buy in"'? What types of businesses have you had the most success with? Do you offer different levels of sponsorship? Are "in-kind" sponsorships the most common you are getting instead of monetary?
As a primer, we were thinking of something along the following lines:
- Level 1: For X dollars, you get on our printed promotional materials (flyers, coupons, etc) and on our website/social media, and we offer you X free tickets
- Level 2: For 2X dollars you get everything from Level 1, plus another X free tickets, and we put a coupon for your business on the back of our tickets
- Level 3: For 3X dollars you get everything from Level 2, plus another X free tickets and a special behind the scenes tour for up to 20 of your employees
These are just some rough ideas we were throwing around, but I'm really hoping you guys with experience can give some pointers on good or bad ideas in this area.
Thanks!
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