Let me give you facts...
1) Of all the tickets I sold online LESS THAN 1% came from Facebook.
2) Facebook sent my ticketing link ONLY 519 clicks
3) Between social media managers, marketing we probably spent 20k on this aspect of marketing. Return on investment is so low we actually paid 4 times more to facebook than we sold as a direct result.
4) The only thing that is difficult to judge is that you can’t say how many people made a purchase decision based on talking about your haunt on facebook, or visiting your page and later attending. But if you we talking straight numbers Twitter and Facebook don’t equate into dollars into your pocket.
5) Facebook sent my haunted house website about 4500 clicks in comparison Hauntworld sent me about 15,000. When you consider the amount of money you pour into facebook and the traffic the site gets you would expect the opposite.
Bottom line is facebook is NOT worth growing you page, investing lots of money into it if any money actually. Facebook is actually in my opinion become a place where some people feel they must contact you and expect interaction from you. In other words again your investment into facebook should really be nothing more than hiring someone to manage that interaction, keep your page updated with content but spending money to grow the page is really more of an ego thing which is the heart and soul of facebook business. Idiots pouring money into growing likes to so they can tell another business we are more popular than YOU! Business owners ego’s driving Facebook business model not using facts, stats, and reasonable business sense.
Larry
1) Of all the tickets I sold online LESS THAN 1% came from Facebook.
2) Facebook sent my ticketing link ONLY 519 clicks
3) Between social media managers, marketing we probably spent 20k on this aspect of marketing. Return on investment is so low we actually paid 4 times more to facebook than we sold as a direct result.
4) The only thing that is difficult to judge is that you can’t say how many people made a purchase decision based on talking about your haunt on facebook, or visiting your page and later attending. But if you we talking straight numbers Twitter and Facebook don’t equate into dollars into your pocket.
5) Facebook sent my haunted house website about 4500 clicks in comparison Hauntworld sent me about 15,000. When you consider the amount of money you pour into facebook and the traffic the site gets you would expect the opposite.
Bottom line is facebook is NOT worth growing you page, investing lots of money into it if any money actually. Facebook is actually in my opinion become a place where some people feel they must contact you and expect interaction from you. In other words again your investment into facebook should really be nothing more than hiring someone to manage that interaction, keep your page updated with content but spending money to grow the page is really more of an ego thing which is the heart and soul of facebook business. Idiots pouring money into growing likes to so they can tell another business we are more popular than YOU! Business owners ego’s driving Facebook business model not using facts, stats, and reasonable business sense.
Larry
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