24th International Halloween Costume & Party Show – Seminar Series Schedule
Sunday, March 16, 2008
TIME TITLE SPEAKERS
11:00 a.m. – 12:00 p.m. Standing Out From a Crowd – How Chelsea Ott-Gaspard, Qualatex;
To Make and Sell Added Value Steven Mayhew, Conwin Carbonic
Co.; Peggy Williams, Premium
Balloon Accessories; Chris Horne,
Anagram
Moderator: Kimberly Warren (Party & Paper Retailer)
1:00 p.m. – 2:00 p.m. State of the Industry Forum: Party Kathy Dalton, Simply Unforgettable
Store Outlook Party; Wilson Erwin, Erwin Distributing Co.; and Matt McCallum, Party & Paper Retailer
2:00 p.m. – 3:00 p.m. Search Engine Optimism – How to Marc Summers, The Balloon Consultant
Improve Your Chances to Be Found
On Page 1 of Google
3:00 p.m. – 4:00 p.m. Adult/Sexy Costume Craze – Ride Wilson Erwin, Erwin Distributing; Tom
The Wave to Successful Sales Berger, Fairvilla Megastores; Joyce
Darch, The Party Exchange; Houman
Salem, Forplay, Inc.
Moderator: Matt McCallum (Party & Paper Retailer and Fantasy Costume
and Apparel Retailer)
Monday, March 17, 2008
11:00 a.m. – 12:00 p.m. Top Party Trends Kathy Krassner, Greetings, Etc. & Parties, Etc.
1:00 p.m. – 2:00 p.m. Party Rentals 101 – How to Tap Mike Fuqua, Party 1 Superstores; Chris
Into This Growing Market Ruch, The Party Corner; Jerry Sykes,
The Party Warehouse
Moderator: Kimberly Warren (Paper &
Paper Retailer)
2:00 p.m. – 3:00 p.m. How to Thrive as an Independent Dorice Dionne, Party; Walter Erwin,
Party Store Erwin Distributing Company; Jalem
Getz, Buyseasons
Moderator: Kathy Krassner (Greetings,
Etc. & Parties, Etc.)
3:00 p.m. – 4:00 p.m. Online Sales – Selling Balloon & Marc Summers, The Balloon Consultant
Party Products Online – It’s Not
as Scary as It Looks
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