Like everyone else, we get swamped on Halloween night. The line is so long, some people just drive on by to avoid the wait. (Last year the average wait was 1 hour on Halloween night.) We want to get more people to go on the OTHER (earlier) nights.
We charge $10 per night, and offer $1 off with coupons any night besides Halloween. We also offer $2 off Sun-Thursday. It doesn't seem to change the big crowd waiting till Halloween.
$10 is kinda cheap overall, for a 12,000 foot haunt, but it's easy to make change for. Refunding $1 or $2 is okay for coupons too, but if you change the base admission to $12 or so, you have to have a LOT of ones on hand.
One thought was to charge extra on Halloween. Make it $12 or $13. Being that we're open on Saturday after Halloween, we can tell those who gripe, "The price goes back down tomorrow, if you want the non-Halloween price." (Of course, angry customers dont' come back the next night. They just get miffed.)
Then again, that extra $2 can really help pay for advertising and more.
What has been the experience of others with this problem, or solutions they've come up with?
We charge $10 per night, and offer $1 off with coupons any night besides Halloween. We also offer $2 off Sun-Thursday. It doesn't seem to change the big crowd waiting till Halloween.
$10 is kinda cheap overall, for a 12,000 foot haunt, but it's easy to make change for. Refunding $1 or $2 is okay for coupons too, but if you change the base admission to $12 or so, you have to have a LOT of ones on hand.
One thought was to charge extra on Halloween. Make it $12 or $13. Being that we're open on Saturday after Halloween, we can tell those who gripe, "The price goes back down tomorrow, if you want the non-Halloween price." (Of course, angry customers dont' come back the next night. They just get miffed.)
Then again, that extra $2 can really help pay for advertising and more.
What has been the experience of others with this problem, or solutions they've come up with?
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