Fine Tuning good advice?
The common advice has been to work and build up your haunt over a period of years, start small, work and build displays, walls, everything that you can do towards your final goal...I agree with this and have often advised people to do this...then I was realising ...I did do just this same thing but I knew that this business was going to be eventually all that I would have for an income..it HAD to succeed...did I want to try to go really big-time public/advertising, major-market with a house that would be SO Much better just a year or six months later?
Would I want to waste the efforts of advertising by having a lessor offering to a virginal audience who might not ever return because it was a lessor experience?
This first big time audience would also be made up of people serious enough about seeing the house to drive 100 or more miles to be here.
Would they invest this effort a second time if the first time was nil?
I didn't think so.
I also did not want to advertise- boast bigger and promise tons more than I could deliver.
I had the advantage that I knew this was going to be my only and perminent location.
The common advice has been to work and build up your haunt over a period of years, start small, work and build displays, walls, everything that you can do towards your final goal...I agree with this and have often advised people to do this...then I was realising ...I did do just this same thing but I knew that this business was going to be eventually all that I would have for an income..it HAD to succeed...did I want to try to go really big-time public/advertising, major-market with a house that would be SO Much better just a year or six months later?
Would I want to waste the efforts of advertising by having a lessor offering to a virginal audience who might not ever return because it was a lessor experience?
This first big time audience would also be made up of people serious enough about seeing the house to drive 100 or more miles to be here.
Would they invest this effort a second time if the first time was nil?
I didn't think so.
I also did not want to advertise- boast bigger and promise tons more than I could deliver.
I had the advantage that I knew this was going to be my only and perminent location.
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