Ask any person in marketing and they will tell you that people act for one of two reasons: pleasure or to reduce pain. So it would not be logical for someone to pay to go to something such as a haunted house or scary movie which brings about such feelings as fear, disgust, and down right terror. Well this study shows people actually enjoy being scared when in a controlled environment.
Maybe some of you can find a use for it in your business plans or sponsorship packs.
http://faculty.haas.berkeley.edu/eandrade/JCR3.pdf
Maybe some of you can find a use for it in your business plans or sponsorship packs.
http://faculty.haas.berkeley.edu/eandrade/JCR3.pdf
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