This topic hits home with my haunt. After a couple semi-successful shows in a not-so-great mid-Michigan location, Pigman's Lair took a season off to spend time with a new baby- what a wonderful thing, I love my boy!!
After saving a lot of money and investing heavily into the show with props and advertising, we found the perfect new location right off I-94, between 2 big Michigan cities. We reopened this past season, focusing heavily on advertising, and trying to capitalize on our "Great" new location. I quote the word location because location is not everything... It takes location, word of mouth, advertising, and persistence to succeed. Granted, we have an awesome location, but because we took a year off, and moved 30 minutes northeast of our past location , it hurt us. All of our reviews were awesome, our show was great, people were scared and definitely got their money's worth, but attendance wasn't nearly what we expected it would be. We will be back next year for sure.
Larry, your response to this thread is very true, and extremely inspirational. I could not agree more!
Good luck to those of you like me who have been knocked down- hopefully it will make you stronger and better!
Chip "Pigman" DeLong
www.pigmanslair.com
Chelsea, MI
After saving a lot of money and investing heavily into the show with props and advertising, we found the perfect new location right off I-94, between 2 big Michigan cities. We reopened this past season, focusing heavily on advertising, and trying to capitalize on our "Great" new location. I quote the word location because location is not everything... It takes location, word of mouth, advertising, and persistence to succeed. Granted, we have an awesome location, but because we took a year off, and moved 30 minutes northeast of our past location , it hurt us. All of our reviews were awesome, our show was great, people were scared and definitely got their money's worth, but attendance wasn't nearly what we expected it would be. We will be back next year for sure.
Larry, your response to this thread is very true, and extremely inspirational. I could not agree more!
Good luck to those of you like me who have been knocked down- hopefully it will make you stronger and better!
Chip "Pigman" DeLong
www.pigmanslair.com
Chelsea, MI
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