Here is a marketing idea that crossed my feverish mind recently. I’m not sure I’m going to try it or not, but I thought I’d share it.
It might be a good idea to offer a ticket discount to family groups this year that have had either the mother or father laid off from their jobs. It would be a great way to show community support, and it may help attract some wanted media attention.
My concern would be how to go about verifying that one of the family bread winners was indeed laid off in 2009. Any ideas about how to do that? I guess you could take them at their word if it is a discount that you may offer families of 4 or 5 under normal circumstances anyway.
Just a thought that I’m still thinking about.
It might be a good idea to offer a ticket discount to family groups this year that have had either the mother or father laid off from their jobs. It would be a great way to show community support, and it may help attract some wanted media attention.
My concern would be how to go about verifying that one of the family bread winners was indeed laid off in 2009. Any ideas about how to do that? I guess you could take them at their word if it is a discount that you may offer families of 4 or 5 under normal circumstances anyway.
Just a thought that I’m still thinking about.
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