Hi Haunters,
I'm always thinking how to reach our target market and I had a crazy idea. I have not gone through a season using this yet, but I wanted to share it with all of you.
I have seen more of our target market having kids than every before, heck I can't tell if the kids are brother and sister or mother and son anymore! In order to get those young moms and dads to visit a haunted attraction you have to think of being in thier shoes. First decision is what to do with the rug rats, they can't take them to the haunt, although I have seen very young kids dragged in and terrified to never come back again by some parents. The second decision is can they afford the haunt and a baby sister.
I contacted a child care agency and they agreed to send a letter to all of their clients that Spookywoods is offering a 25% discount promotion code to purchase a reservation ticket online. This offsets the cost of the child care agency offering child care at night so the parents can go to the haunt. The first agency I contacted has over 500 clients, not a huge number but you got to think of the big picture most clients would be times 2. They get out of the house have a blast with no waiting with a timed ticket to the haunt at a deal and become a new fan for life. I threw in one free Maize Adventure ticket just to hook them a little more to come out to the farm during they day with the kids.
What do you guys think, I'm I way off or have freaking great idea?
I'm always thinking how to reach our target market and I had a crazy idea. I have not gone through a season using this yet, but I wanted to share it with all of you.
I have seen more of our target market having kids than every before, heck I can't tell if the kids are brother and sister or mother and son anymore! In order to get those young moms and dads to visit a haunted attraction you have to think of being in thier shoes. First decision is what to do with the rug rats, they can't take them to the haunt, although I have seen very young kids dragged in and terrified to never come back again by some parents. The second decision is can they afford the haunt and a baby sister.
I contacted a child care agency and they agreed to send a letter to all of their clients that Spookywoods is offering a 25% discount promotion code to purchase a reservation ticket online. This offsets the cost of the child care agency offering child care at night so the parents can go to the haunt. The first agency I contacted has over 500 clients, not a huge number but you got to think of the big picture most clients would be times 2. They get out of the house have a blast with no waiting with a timed ticket to the haunt at a deal and become a new fan for life. I threw in one free Maize Adventure ticket just to hook them a little more to come out to the farm during they day with the kids.
What do you guys think, I'm I way off or have freaking great idea?
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