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Thread: Valentine's Day themed shows

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  1. Default  
    #21
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,534
    IMG_2297.jpg

    We're getting closer. Today or Tonight I'm going hog wild posting pics.

    Look out.
     

  2. Default  
    #22
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,534
    We're starting a digital marketing company for the haunt industry. You can use our videos. What do you think?\


     

  3. Default  
    #23
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,534
     

  4. Default  
    #24
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,534
    Most of you opened for Christmas last weekend we're opening this weekend. How did it go for anyone who opened?

    I'm going to post some pictures of our opening this Saturday. Last year we opened and did around 800 people but this year WE ARE KILLING IT! Yesterday alone we sold nearly 100 tickets. We are doing the marketing different now, and I think we're going to hit 1,200 or more. I'll let you know.

    Larry
     

  5. Default  
    #25
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,534
    I'm on pace to do about 1,250 tickets for my Christmas Event. We're doing ONE NIGHT ONLY approach. If anyone wants to know how we advertised our Christmas event let me know.

    Larry
     

  6. Default  
    #26
    Join Date
    Nov 2016
    Location
    Richmond, VA
    Posts
    11
    Quote Originally Posted by drfrightner View Post
    I'm on pace to do about 1,250 tickets for my Christmas Event. We're doing ONE NIGHT ONLY approach. If anyone wants to know how we advertised our Christmas event let me know.

    I'll bite. What type of advertising did you do? Thanks!
    --
    RED VEIN Haunted House
    Richmond, VA
    www.redveinhaunt.com
     

  7. Default  
    #27
    Join Date
    Jan 2019
    Posts
    6
    Larry,

    I'll bite as well. What did you do? You put the idea out there and never followed up.
     

  8. Default  
    #28
    Join Date
    Aug 2003
    Location
    St. Louis, MO
    Posts
    9,534
    My Bad...

    Sorry we've been busy to say the least.

    So for one I went to all my local radio stations and bought ONLY overnights 6 to 8 weeks out of the event. I had 5 a night over two months. 60 second commercials so with Valentines RIGHT NOW I think we'll have had that commercial run I don't know 300 plus times. As we get really close to the event we'll pick up weekend only spots which are super cheap. In total I advertised across 4 stations and spent maybe 2500.00.

    Then on top of that we did mass emails (obviously), we advertised on Snapchat which brought great results. But here is the catch we marketed this event for 2 months and only spent maybe 30 dollars a day promoting it. Slowly reaching everyone. We did some facebook but I'm telling you facebook is overrated now. For our escape rooms we've ditched facebook 110% for Google. I've learned that NO ONE and I mean NO ONE is searching for escape rooms on facebook, they look on google. So we've thrown all of our money into Google and we've quadtroubled our bookings. So on google with the Valentines we bid super cheap on keywords like Krampus because think about it how many people are doing searches for krampus? Its not like buying a car it was so low we could own those keywords. So on google we kept the keywords to the most specific ones and it worked.

    We spend very little money.

    I think in total we spent about $4000, we attracted around $1000, and on top of that we sold about $3000 in our gift store.

    Larry
     

  9. Default cost per customer Larry 
    #29
    Join Date
    Oct 2012
    Posts
    31
    so valentine you spent $5000 seen 1000 customers $5 per head Christmas spent $4000 seen 1000 customers $4 per head........im sure you see more then 10000 customers doing haunt season so this off season haunts events see less then 10% of costumers.... my question is is it worth doing off season events ??
     

  10. Default  
    #30
    Join Date
    Aug 2003
    Location
    Seymour, Indiana, United States
    Posts
    517
    Quote Originally Posted by tommy g View Post
    so valentine you spent $5000 seen 1000 customers $5 per head Christmas spent $4000 seen 1000 customers $4 per head........im sure you see more then 10000 customers doing haunt season so this off season haunts events see less then 10% of costumers.... my question is is it worth doing off season events ??
    It is for us for reasons aside from simply income. It's good for cast retention, etc. It's not going to pay the mortgage, generally speaking.
    Brett Hays, Director
    Fear Fair
    www.fearfair.com
     

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