Featured Article

Haunted House in Lexington, Kentucky - Scariest Screampark Haunted Houses

Lexington, Kentucky Haunted House - Screampark Haunted House

Screampark Haunted House

Located in the heart of the bluegrass state, a land where horse farms and southern hospitality reign supreme, lives a little slice of darkness and horror fun. This fall when the doors of SCREAMPARK open for its fourth season, over 25,000 patrons will experience their terror filled attractions that include a haunted medieval castle, an asylum for the insane, a haunted midway, magic and freak shows and a terrifying journey into the depths of Hell.

"For the 2012 season we are changing the way we produce our shows, redesigning our attractions, and adding more ways for patrons to face their inner most fears." said Eddie Embry, owner of The SCREAMPARK. "Our loyal fans and other haunt enthusiasts consider us on of the top haunted houses in Kentucky, and we want to make sure they will experience a new level of terror, combined with some of the darkest and most twisted entertainment available."


The Back Story

Perpetually optimistic, good-humored with an infectious laugh, and conservative, Embry is not exactly the poster child for haunted attraction owners. In fact, Embry's path to creating SCREAMPARK was part fate, part coincidence and shaped by innumerable forces including several life changing events, self-discovery, chance encounters, and a willingness to do the unexpected.

After a long career as a corporate security specialist, Embry was looking for something that sparked a passion. “After I retired, I had extra time on my hands and probably watched too many Food Network shows which led to me enrolling in culinary school,” joked Embry.

The Back Story


Many of Embry’s culinary school classmates knew that Embry was looking to start a new business and one classmate encouraged Embry to check out the Haunted Attraction industry.  On paper it looked like a perfect place to invest, so Embry hired the classmate as a consultant and started to learn everything he needed to know about running a major haunt. 

Looking back Embry is amazed at all he has experienced. His decision to become a haunted house owner in Kentucky has been filled with personal and economic risks plus exhilaration and anxiety. In fact, he isn’t sure that it’s something a sane person should consider, but if he had it to do all over again, he would.  “I understand now that this business can be very addictive. I feel fortunate that many haunt industry experts helped me along the way and shared their knowledge and advice. I have made so many good friends and for that I am very fortunate and grateful,” said Embry.


Off to a Great Start

Off to a Great Start

Since its haunted house grand opening season in 2009, SCREAMPARK fans have come from all over Kentucky and surrounding states to experience the 30,000 square feet of indoor terror. News spread and SCREAMPARK quickly became well known as one of the largest haunted house events anywhere. Embry and staff are known for sparing no cost annually to ensure SCREAMPARK continues to lead the pack each year as the largest haunted house event in Kentucky, which includes three haunts, a haunted midway, a haunted theatre, gift shop and concessions.

Embry said SCREAMPARK’s 2011 season was its most successful to date.  Prior to opening they made some updates and upgrades to all existing haunts, PLUS they added “The Hot Seat”, a simulated electric chair ride which blew guests away with fun and exhilaration. Embry describes The Hot Seat as a unique opportunity to experience your own execution.

“Not everyone gets the chance to dance with the Grim Reaper, and then live to tell about it.”

Hot Seat riders are always unsure what to expect when the Executioner secures their hands and feet with large leather straps, and then asks for their final words. The warning sirens alert the onlookers that execution time is near. Then, the Executioner flips a lever which activates the electrical system and sets the ride in motion. Fear is felt as the chair jolts upright, violently shakes and the putrid smells and fog make everyone cringe as they wonder if the rider’s flesh is actually burning.

The SCREAMPARK’s largest and most elaborate haunt thus far is The Castle of Fear. When you think of a medieval haunted castle, most people have visions of something old located in Eastern Europe and that’s exactly what the Castle of Fear resembles. Set in 13th Century AD in the Country of Masovia, the castle is a realistically designed haunt that offers great attention to detail and accurately feels like an ancient haunted castle that has been taken over by evil dwellers.

The reigning icon character in the castle is King Mathias, also known as the "Blood King".  In 1241 AD, Mathias was murdered by a rival general. With the Blood King’s final breaths, he swore that he would come back bringing every demon and beast from Hell to extract his revenge upon those who betrayed him.

The realism associated with The Castle of Fear haunted house is evident once you stumble through the first hall, walk past the torture chambers, through the ancient crypts and catacombs, and then travel inside a graveyard so intricate that legend has it the dirt actually came from real graveyards. Each room, skeleton, animatronic, actor, and gravestone is precisely placed to help guests delve into the illusion that they have actually traveled back into a dark and evil time.


The most intense attraction at SCREAMPARK is Insanity. The best thing about Insanity Haunted House isn’t the animatronics, special effects, or gory scenes. What makes Insanity an award winning haunt is the extremely deranged cast. In fact, this haunt is consistently rated as the bloodiest, scariest and most favorite haunt by SCREAMPARK fans. Insanity combines a twisting and disorienting maze of fences with horrifying scenes and special effects throughout, and when combined with extreme acting, it creates a high energy attraction. 

This is an in-your-face haunt were lunatics purposely misdirect you and continue to taunt and startle throughout. With scares around every corner, this memorable cast of crazed psychos will make you scream in fear as you run the other way. Combine this with intense smells, sounds, and strobe lighting and it’s an overload of the senses.


It’s all about the People

Over the past few years, Embry has acquired a deep passion for scaring and entertaining.  Once he knew for sure that he was in this for the long haul, Embry decided it was time to make some drastic changes in the way he operated his business. 

The first step was to create a new management structure that utilized the skill sets of people around him. Luckily, Embry already had two people on his team that had extensive experience in interactive marketing and facilities management. These skills complemented Embry’s business operations background.  Ironically, the three attended the same Southern Baptist high school together in the ‘80s, which make them an unlikely trio of haunt operators.

SCREAMPARK in 2017With his new core team in place, Embry knew he wanted to build from within, so he sought out others on the haunt team who wanted to become more involved. “We announced a list of committees on our SCREAMPARK employee Facebook group and the response was amazing. SCREAMPARK now operates with very cohesive and active teams who add value to costuming, makeup, set design, editorial, and more,” said Embry. “Once I created an atmosphere where everyone had the opportunity to participate in the creative process, we started to see the entire culture shift to one where there was less conflict and more loyalty. I discovered so much talent that had been there all along but was not being utilized. Now, we have a better product and an all-around amazing haunted house team.”



Embry explained that all this discovery of creativity has resulted in some major upgrades and redesigns for each attraction. “We have taken a step back and relooked at every inch in our 30,000 square foot warehouse. In many areas, we completely went back to the drawing board looking for ways to intensify the scare by creating uncomfortable spaces, not just visually but emotionally. I want my customers to suspend their reality and believe that they are part of the haunting experience.” Embry believes that the unexpected can build an element of suspense that’s just as effective as blood and gore in creating terror. “You can have amazing décor, great costumes, and Hollywood style makeup, but if your actors fail to make patrons forget that they are experiencing a “show” then you have failed. If I can alter their experience and bring them into our world, then we have done our job for the night.”

The Castle of Fear haunted house is adding several new characters for 2012 along with new CGI features and some minor layout modifications to help intensify the suspense factor.  Insanity is getting a partial redesign with an entirely new ending that delivers a more severe psychological scare.  Embry said his goal is to create a life-threatening feeling that is both a risk and a thrill. “I want our customers to experience the full effect of an Asylum including all the lewd behavior, blood, and torture they can tolerate and then some.”  Embry and team also built a cozy theatre that will feature nightly performances by illusionist from Impossible Magic, freak shows by the Tinderbox Circus, live theatre and much more.


One of the most exciting 2012 changes to SCREAMPARK is the total redesign of the former blackout maze called Abyss haunted house. The working title of this all-new attraction is “Well of Souls”, a combination 3D & blackout maze that takes customers deep into the bowels of hell.  “I realize that demolishing this popular blackout maze is a risky move, but I am confident that this new haunted attraction will thrill audiences and secure our position once again as a top rated, must-see haunted park,” said Embry. “A horrific and disorienting assault on the senses awaits anyone who continues into the tunnel where they will exit into an unspeakable hell of depravity, punishment and terror.”

While the facilities haunt crew has been putting in long hours upgrading and building sets, the editorial haunt team has been hard at work developing extensive back stories for each haunted attraction with in-depth personal histories for all characters. “Once we get all our back stories and character histories completed, we will use them in our viral marketing campaign to make sure people feel connected before they ever even walk in the door,” Embry said.


Back To Basics Acting 101

Back To Basics – Acting 101

Another focus for 2012 is a highlight on the actors.  Embry and team felt that even with all the money spent on amazing sets and animatronics, the most effective way to create one of the country’s best haunted house events is to put more effort into character development and acting. He feels that haunted houses are essentially a more interactive form of the theater business.

In May, SCREAMPARK held a three day actor’s boot camp led by professional actor and author, Jack Wallen.  Wallen gathered the core SCREAMPARK actors together in the middle of the SCREAMPARK warehouse with the singular purpose of taking their creative collection of characters to the next level. Wallen believes the world of haunted attractions is very much like the world of theatre -- both need incredibly eclectic, passionate, and talented people to pull off something special. 

“While working to help the core cast grasp some fairly complex concepts, I watched as they let their every-day armor drop away and become open to art, to being vulnerable and celebrating their craft in a depth and detail they weren’t accustomed to,” Wallen explained. “I witnessed the birth of artists. Not to say they didn’t already come in contact with their inner artistry, but watching them apply their makeup and speak of their character’s back-stories made it very clear I was dealing with artists that owned a deep-seeded passion for their creation.” According to Wallen, magic happened when he provided the slightest prodding. Those same artists began to dive deeper into their craft and connect with their characters in ways they might not have known they were capable of.



Enjoying the Wait

With an anticipated increase in attendance, the SCREAMPARK team became concerned that long queue lines would decrease overall customer satisfaction.  “We have the traditional roamers and sliders who entertain the audience before they enter the SCREAMPARK warehouse, but once they pay admission there are additional queue lines,” said Embry. “Even with the strategically placed LCD screens that play clips from music videos and horror movies, people still hate it when they have to wait.”Screampark already used a priority pass system that upcharged customers for the ability to go to the front of the line, but it is a small percentage of sales and those customers go through quickly and then leave without spending extra money on the gift shop or concessions. Embry always wondered what additional revenue could be possible if most customers were not stuck in a long line.When Embry and his executive haunt team attended the 2012 Transworld Haunt Show, they were introduced to an innovative queue line management system called QLess that frees customers from waiting in line, and capitalizes on their newly found free time.  The QLess system doesn't change the duration of the wait, only the quality of the wait, as guests stay inside the park but are free to roam around.  Guest join the wait lists directly from their phone and while they wait for their turn to enter the haunted houses, they can roam, eat, play games, or shop while the system holds their place in line.

SCREAMPARK warehouse

The system allows guest to obtain estimated wait time updates.  They can even ask for more time if needed, just by using their phones.  Then, they are FIND THE BEST HAUNTED HOUSESnotified when they’ve reached the front of the virtual line.

The benefits to SCREAMPARK go beyond the improved customer satisfaction. Since the new system captures up to 96% of customer cell phone numbers, it will give SCREAMPARK unlimited opportunities for mobile marketing and loyalty tracking.

Embry and team are currently finalizing plans to add additional revenue opportunities throughout the haunted midway with optional games, rides, larger gift shop and more concession items too.  “QLess allows us to turn every guest into a shopper while they wait. We expect an immediate revenue impact with the increased ability for guests to roam around. But the benefits go beyond improved customer satisfaction and increased midway sales.” Embry stated. “With this system we can send alerts with marketing messages to patrons while they wait and throughout the year. It gives us the ability to directly offer internal or external promotions and create loyalty with programs based on visit frequency, geographical location, and much more.”

With all the haunted house changes Embry has made for 2012, he has high hopes that it will not only increase overall attendance, but also increase customer loyalty keeping customers coming back year after year. Embry hopes that when guests walk away from their night at SCREAMPARK, they will not only leave scared but also have fond memories of the experience as a whole. According to Embry, "We will know we’ve succeeded when our haunted house fans not only return each year, but they bring their friends and their friends bring more friends, because they just can’t get enough.  When they come several times during a season, well that is just icing on the cake!"




To learn more about Lexington Kentucky, Screampark Haunted House visit their website:


Trending Articles

Florida Haunted House in Winter Haven near Orlando Tampa The Shallow Grave
Article Logo

The Shallow Grave is located in Winter Haven, Florida near Orlando and Tampa Bay.  The Shallow Grave is one of the scariest haunted houses in Florida attracting thousands of scream fans ready to experience sheer terror.  Read all the details about The Shallow Grave here.

Top 10 Best and Scariest Haunted Houses Actors
Article Logo

Which haunted attractions have the best, scariest and over the top staff, actors, monsters and demons?  Check out our list for the best in 2016

Best of Everything Halloween Horror and Haunted Houses 2016
Article Logo

Hauntworld rates the best Horror Attractions in 2016 from the best movies, haunted houses, Halloween, to even Escape Rooms. Which attractions should you be visiting Halloween 2016?  We have the list right here from Hauntworld.com

Kentucky Haunted House - USS Nightmare
Article Logo

Kentucky Haunted House, USS Nightmare is one of the scariest haunted houses in Kentucky and some say a real haunted house in Kentucky read the review at Hauntworld.com

Florida Haunted House, Disney's Yeti Mount Everest
Article Logo

Florida Hauntd House, Disney's Yeti Mount Everest, is a very scary ride located inside of Animal Kingdom.  The ride features several haunted elements that will leave any guest with a hair raising experience.  Complete review by HauntWorld Magazine. 

New York Haunted House, Buffalo Fright World
Article Logo

New York Haunted House located in Buffalo, Fright World is one of the best haunted houses in America.  Read a complete featured article on this amazing haunted house reviewed by Hauntworld Magazine

Knotts Scary Farm Haunted House in Los Angeles California
Article Logo

California Haunted House Knotts Scary Farm is one of if not the biggest haunted attraction in America.  Knotts Scary Farm features over 15 haunted attractions, hundreds of monsters and much more.  Read a complete article by HauntWorld Magazine.

Worlds Best and Scariest 3D Haunted House - Terror Visions St Louis Missouri
Article Logo

The World's Best and Scariest 3D Blacklight Haunted House Terror Visions 3D located in St. Louis Missouri is rated and reviewed by Hauntworld.com

Top 13 Best Haunted Houses All Time
Article Logo

Hauntworld ranks the top 13 best haunted houses in the history of the Haunt industry no matter if they are still open or not.  These are the best haunts that ever existed and why ranked by www.HauntWorld.com

Denver Colorado Haunted House - The Scariest Haunted House in Denver Co Field of Sceams
Article Logo

Denver Colorado features one of the scariest and best haunted houses called Field of Screams.  Once you enter the Field of Screams in Denver Colorado you enter the scariest corn field in America!  What lies inside hte corn, what nightmare will become your reality?  Field of Screams located in Denver Colorado is an experience you may never survive!  Read the details here at Hauntworld.com

America's Top 15 Scariest biggest and best Haunted Houses 2015
Article Logo

Hauntworld rates the top 15 best and scariest haunted houses in America.  Hauntworld rates and reviews the scariest, best, longest, haunted houses and Halloween Attractions in America 2015.

Fear Factory Haunted House - Salt Lake City, Utah Scariest and Best
Article Logo

Read about Fear Factory Salt Lake City's scariest haunted house. Hauntworld takes an indepth look at this Factory of Fear! 

Scariest and Best Year Around Haunted Houses 2013 top Ten Rated
Article Logo

Hauntworld.com rates and reviews the top 10 best and scariest year around haunted houses.  These are attractions that are open year around or nearly year around.  Who is the best haunted attractions open most of the year rated by www.HauntWorld.com

Find Zombie Run For Your Life - Zombie Haunted Attractions
Article Logo

Review of one of the biggest crazes in America Zombie Runs... Hauntworld goes behind the scenes to show you all the details of Zombie runs, Zombie dashes and much more.  There is a new type of haunted entertainment sweeping the country and Zombies are front and center.  Read all the details of these new zombie haunted attractions. 

Haunted House in Philadelphia Pennsylvania Pennhurst Asylum
Article Logo

Pennhurst Asylum is the ONLY real haunted house in Philadelphia, Pennsylvania area.  Explore the history of the real asylum and learn about the new haunted attraction located inside.  Learn all the scary details reviewed by Hauntworld.com.

2016 Best Haunted Hayrides and Haunted Trails
Article Logo

2016 Best Haunted Hayrides/Trails  Who has the best and scariest haunted hayrides and trails for Halloween 2016?

2016 Best Escape Room Games in America Top 10
Article Logo

Who has the best top 10 escape rooms in America 2016.  Read our list!

Most Extreme Shocking Haunted Houses in America 2015 Scariest and Best
Article Logo

Hauntworld rates and reviews the most extreme and shocking haunted houses in America 2013.  What are the haunts that will make you puke, scream, run and cry in 2015?  Find the list here!

Haunted House in St Louis Missouri The Darkness
Article Logo

The Darkness is one of America's Best Haunted Houses learn the history of this legendary haunt, and what makes this haunt scream!  The Darkness is filled with breathtaking special effects, live actors, animation, and set design that rivals any Hollywood movie!  Click here and read all abot the Darkness located in St. Louis, Missouri.

Scariest and Best Haunted House in Portland Oregon Fright Town Haunted Attraction
Article Logo

Fright Town is the biggest, the scariest, and the best haunted house in Portland Oregon and Hauntworld reviews and gets you all the details about this scary haunted attraction. Hauntworld helps you learn all the details behind one of the best haunts in the entire state of Oregon if not the entire country.  Click here to read all the details about Frighttown in Portland Oregon. 

Louisiana Haunted Houses House of Shock New Orleans
Article Logo

Louisiana Haunted House, House of Shock in New Orleans is one of America's most shocking haunted houses.  House of Shock takes scaing people right over the top however they will leave you shocked and confused at this live production  Hauntword Magazine gives you a complete review.

America's Best Haunted Houses Rated by Hauntworld Magazine
Article Logo

America's Best Haunted Houses rated by Hauntworld Magazine.  Hauntworld Magazine is the #1 Haunted House magazine and we rate and review haunted houses nationwide.  Learn who we rate are the best haunted houses in America 2008.

Haunted House in Orlando Florida - Legends of Old Town Kissimmee - Scariest and Best
Article Logo

Legend's A Haunting At Old Town is the best and scariest haunted house in Florida.  Hauntworld.com takes an inside look at what makes Legend's one of America's scariest haunted houses, go behind the screams to learn all the details about Legend's A Haunting At Old Town!

Virgina Haunted House DarkWood Manor Haunted House - Luray Virginia
Article Logo

Virginia biggest and best haunted house is Darkwood Manor located in Luray Virgina not far from Washington DC area is the scariest haunted house attraction in Virginia read the full review at www.HauntWorld.com

Best and Scariest Haunted Houses Top Rated Halloween in America 2013
Article Logo

Hauntworld.com releases its top 13 best haunted houses in America 2013.  Find the best, biggest, scariest and even the longest haunted houses in Americaon the annual Hauntworld Top 31 Haunts for 31 Nights of Halloween list.  Who are the scariest haunted houses in America find there here on this page.

North Carolina Haunted House Spookywoods
Article Logo

North Carolina haunted house Spookywoods near Charlotte, Raleigh, High Point is one of the biggest screamparks in America that features a massive corn maze, haunted houses, haunted trailers, haunted hayrides and many other Halloween attractions.  Hauntworld Magazine will take you inside the attraction and gives you a full review.

Best and Scariest Haunted Houses Top Rated Halloween Haunts in America 2012
Article Logo

Hauntworld.com releases its top 13 best haunted houses in America 2012.  Find the best, biggest, scariest and even the longest haunted houses in Americaon the annual Hauntworld Top 31 Haunts for 31 Nights of Halloween list.  Who are the scariest haunted houses in America find there here on this page.

Trending blog

The Darkness Haunted House Tour Recap Video

The Darkness Haunted House in St Louis Missouri opened for Scream Break. The haunt placed a hidden camera in a secret location to find out how people react when getting scared. Watch the video and co

New Haunted Mansion-themed restaurant attraction coming to Disney World?

Transworld 2017 Haunted House Tradeshow - Full Video Tour

Tons of haunted houses are opening for the haunted holiday season.  Netherworld is opening for a Holiday show as are many other haunts.  Search Hauntworld data base for a Christmas themed ha

TransWorld Trade Shows and Netherworld Haunted House are pleased to present the Legendary Haunt Tour 2017, returning to Philadelphia, PA November 9-11 to experience three world-class, state-of-the

TRANSWORLD HALLOWEEN - ESCAPE - HAUNTED HOUSE Tradeshow Review 2017 The 2017 Halloween and Haunted House tradeshow was a another success story.  Given the fact that many haunters felt the show

TransWorld’s Halloween & Attractions Show 2017 Seminars   All information presented here was accurate at the time of posting. Seminars, speakers, times, rooms, etc. subject to change

Fear Factory – Salt Lake City, Utah By Hauntworld Magazine TO FIND MORE HAUNTED HOUSES IN UTAH CLICK HERE ... http://www.hauntworld.com/utah_haunted_houses   Utah Haunted Hou

Poison Props Showcases new Animations at Haunted House Tradeshow

CLICK HERE TO BUY TICKETS NOW TO ANY TOUR We have all the inside scoop on the Halloween and Escape Room Industries biggest tradeshow and tours!   The 9th annual Transworld Halloween, Ha

St Louis CVC Reports about Transworld Haunted House Tradeshow

St Louis CVC Reports about Transworld Haunted House Tradeshow

Urban Exposition Announces Co-Location with Hauntcon in an attempt to revive the Halloween retail show. Will the retail show be saved by adding another dying Haunt Show?

Join us for the 2017 Flagship Premier Haunted Attractions Tour & Education Series (PHATES) as we head “deep in the heart of Texas” to visit Reindeer Manor Halloween Park and DARK

This new horror film was written, directed and FX produced by fellow haunter Patrick McGee of LA.  Check it out.  This looks really scary!  Hauntworld will soon launch an all-new versio

St Louis Escape the #1 Escape Rooms in the St Louis Missouri area will open all four of their rooms during the annual tradeshow.  Transworld Halloween and Haunted House tradeshow now includes

Stay connected to the all-new Hauntworld.com as we'll bring you the latest photos, breaking news, and updates from Transworld Haunted House industry tradeshow 2017.  We will update you with h

VIDEO OF LAST YEARS SHOW  The Transworld Halloween, Haunted House and now the Escape Room industry converge to St Louis for an annual tradeshow.  The tradeshow now ranks as the 16th large

Transworld Halloween and Haunt Tradeshow was a big hit with the local St Louis Media.  Watch a video and read review from a local newspapers perspective.  Click on this link here and read wh

Transworld Halloween and Haunt Tradeshow was a big hit with the local St Louis Media.  Watch a video and read review from a local newspapers perspective.  Click on this link here and read wh

Transworld Halloween and Haunt Tradeshow was a big hit with the local St Louis Media.  Watch a video and read review from a local newspapers perspective.  Click on this link here and read wh

The biggest haunted house tour of the year is The Darkness Haunt Tour during the Transworld Halloween and Haunted House tradeshow.  The Darkness will open for the haunted house tradeshow for

Weird Tales – The Many Themes of NETHERWORLD Haunted House! By Ben Armstrong - NETHERWORLD Haunted House - fearworld.com TO FIND MORE HAUNTED HOUSES IN GEORGIA CLICK HERE ... http://www.

Rise Haunted House located near New Orleans in Hammond Louisiana is one of the best and scariest haunted houses in AMerica. Read the review at www.Hauntworld.com

The Darkness Haunted House and Escape Room Tour is approaching quickly March 22 - 25, 2017 in St Louis Missouri during the Transworld Halloween, Haunted House and Escape Room Tradeshow.  Seve

  All images, content and information contained on this website is © 2017 Halloween Productions/Blacklight Attractions. All Rights Reserved  Condition of Use | Privacy Notice   
  Graphics by Brainstorm Design Group, Inc. | Developed & Maintained by iSummation Technologies