Double M Haunted Hayride - Rating and Review by Hauntworld

Sun, September 08, 2019
Rise Haunted House Hammond, Louisiana

Haunted House Rating -  Double M Haunted Hayrides – Albany, 
 New York
By Hauntworld Magazine

When you're trying to find the biggest, scariest, haunted houses you find them at Hauntworld.com  
Double M Haunted Hayrides is located in Ballston, New York  near Albany 


\\

When it comes to the haunted house & attractions industry, Leo Martin has seen it all. He came onto the scene in 1991 at the early age of 19 when he became a franchisee of The Original Haunted Hayride. He opened what is now one of the oldest longest-running haunted attractions in the country at his parents’ property in Malta, NY known as Double M Farms in Saratoga County.

That’s right; there was once a major franchise in the haunted attraction industry. In the early 90s, approximately 50 franchise locations of The Original Haunted Hayride were in operation. They even had a famous spokesperson, Vincent Price. The franchise would eventually dissolve in 1995, but this was just the beginning for Martin’s operation and his love of haunting.



 

The Original Haunted Hayride at Double M morphed into Double M’s Haunted Hayride, an independent haunted attraction where Martin had more opportunity to get as creative, as horrific, and as sinister as he always wanted. To tie into the western theme of the Double M property, which was established in 1966 by Ron and Kathy Martin and is home to a western store with cowboy boots and a full-fledged rodeo in the summer, Leo Martin developed the iconic dead cowboy character Scary Harry which continues to serve as the main branded icon character today. Every Halloween season, Martin creates a haunted environment that submerges guests in evils of the old west as they return to terrorize the undead.
As the business evolved from a 1-attraction haunted hayride to a full blown haunted screampark, so the operations evolved too.  Fortunately, Leo’s wife Jennifer joined the team along the way and manages much of the logistics of the business. This allows Leo to focus on construction and scare tactics. Plus, the third generation has also entered the family business at Double M, with Leo and Jennifer’s son Max now helping with creative, set building, acting and management.  Fast forward to 2019, and Double M’s Haunted Hayride is preparing for its 29th year of fear!

 






Just how much is there to manage you ask? How about a 40 minute haunted hayride, four haunted houses totaling 30 minutes, nine tractor-drawn wagons that each seat 50 people, 150 employees, and 25,000+ customers per season.

“It’s a massive operation,” said Martin. “We started with maybe 45 employees in year one and have grown bigger and bigger as we continuously strive to deliver a better experience each year for our customers. They expect us to top ourselves every year, and we take that challenge very seriously.”

A key management team of 10 horror junkies meet throughout the year to develop the upcoming season’s attractions. The process starts in November when the team convenes to dissect the season that has just passed: what worked best, what needs to go, what ideas do they have in mind already for next season? A major brainstorming meeting takes place in late Winter to early Spring where new ideas are fleshed out and a rough sketch of the upcoming season starts to take shape. The Martins then take this rough sketch to TransWorld’s Halloween & Attractions Show in late March as a guide for purchasing decisions for new costumes, horrific props, multi-motion animations, extreme CGI FX or anything else that fits their upcoming season’s themes. As soon as they return from the show, it’s build time.


 

 



“Everything we do is very calculated, almost scientific,” said Martin. “We’re not just throwing it together in September - October. The notion of a seasonal business does not exist in our world. We’re in it 365 days a year to provide the best, scariest haunted house events for our customers.”
But it’s not just the haunts that undergo careful planning. Double M’s Haunted Hayride takes the same approach to its marketing strategies. Marketing meetings begin in the Spring where messaging and mediums are analyzed, and out-of-the-box ideas are developed. 

“We’re big on experiential marketing,” said Martin. “Our first big experience-based promotion was our zombie invasion of nearby Saratoga Springs dubbed #ZombieToga which made headlines all over our local news media. We followed that up with a zombie invasion at Clifton Park Center Mall’s Halloween event which was a huge hit. We also ran a competition to spend a night in a hearse on our property where the competitor would walk away with $1,000 if she survived everything we threw at her over the course of the night. She did survive, and we were really happy about that, because she was a single mom who planned on using that money for her kids. It was a great experience, and of course we documented the whole thing in a 30 minute YouTube special called Hell in a Hearse…Go watch it!”

When it comes to safety and security, the Martins take zero shortcuts. There are security and EMS personnel on-site each and every night. At the beginning of the season, employees attend an active shooter training by the local Sheriff’s department and sexual harassment prevention training.
“We’re a family, and as a family we care about the well-being of our employees and our customers,” said Jennifer Martin. “We take every measure we can to provide a safe environment to experience the fun of the Halloween season.”






 

 

Speaking of employees; recruiting, hiring, training and managing 150 employees is no easy feat. The process begins in the summer with a job fair and auditions. Those that make the cut are welcomed to the team and undergo training and rehearsals ahead of opening night. You might be wondering how many makeup artists Double M must employ for all of their actors…and the answer will probably shock you: ONE. Makeup artist PJ Duell works with speed and precision each night as he transforms ordinary (well, maybe not ordinary…we are in the haunt biz) humans into terrifying characters from every corner of the imagination and beyond.

Now that the haunts have been designed and built, the marketing machine is running, the team of employees is in place and trained, and the makeup is applied…it’s scream time!

 

The 2019 season at Double M’s Haunted Hayride will kick off with a fall Harvest Party featuring live music and the entire haunted experience. This year’s attractions include: the tractor-drawn haunted hayride through acres and acres of dark woods that are home to a freakish variety of beings; the tortuous family compound referred to by those who know of its crimes against humanity as Brutality; the place you’ll never sleep and maybe never escape known as The Last Inn; the pitch-black maze of cages Maximum Outage; and the all-new not-so-merry and bright Christmas themed attraction Jingle Hell. This year will also see the debut of Killshot Zombie Laser Tag.  The 2019 haunt season will reach its grand finale on Extreme Night, an 18+ interactive experience where the lines are blurred and things get real.


 

 

Then, just like that, the 2019 haunted house season is over. The woods of Double M grow eerily quiet. The thrill-seeking customers from near and far turn their attention to happy thoughts of roasted turkeys, hot cocoa and Christmas trees. And the Martins begin plotting how to terrify them all over again in 2020.




 



 
 

Double M Haunted Hayrides / 678 NY-67, Ballston Spa, NY 12020 / doublemhauntedhayrides.com


TO FIND MORE HAUNTED HOUSES IN NEW YORK CLICK HERE ... https://www.hauntworld.com/new-york-haunted-houses
 
 
 

Trending blog

Hauntworld takes you behind the SCREAMS at Hells Gate Haunted House near Chicago Illinois.  Learn every secret as we take you thru their adventure park, haunted house, haunted trail, costume room

Hauntworld once again visited another behind the screams haunted house this time INTERNATIONAL MONSTER MUSEUM in Salem Mass.  The owner John Denley gave us a full  tour of the best monster

Hauntworld takes you to the best and scariest haunted houses and attractions in America.  Now take a behind the SCREAMS video of FRIGHT KINGDOM in New England one of the oldest running haunts in

Hauntworld takes you on another journey behind the SCREAMS of Haunted Overload. The owners and staff take us thru every square inch of Haunted Overload and teach us  the tricks, screams and how

Famous Youtubers are now realizing that visiting Haunted Houses is BIG VIEWS!  In the past haunted house owners would focus on things like luring Travel Channel or Discovery Channel but now in 20

Hauntworld shows Home Haunters how to take a prop from Home Depot and make it into something more realistic. Watch the video below and subscribe to our page for more videos.  With Halloween aroun

Haunted House Review America's Best Haunts of 2022 Join Hauntworld's 600,000 Followers on Facebook https://www.facebook.com/HauntworldHauntedHouse   Hauntworld releases its a

Hauntworld takes a visit to Party City to check out their Halloween offerings for 2022.  Hauntworld has now visited Lowes, Spirits and Party City with Target, Walmart and Home Depot to come. 

Recently we visited our local Lowes to explore their selection of Halloween props and animations for the 2022 season.  Watch the video below to see all the coolest props, animations and  hom

Hauntworld tours Spirits Halloween Store and showcases all the new Halloween retail, costumes, masks and more.  Stay tuned to the Hauntworld Youtube page, like and subscribe for all the upcoming

Trending Articles

Top Ten Icon Haunted Attractions in America Ranked - Best and Scariest
Article Logo

Icons of The Haunted Attraction Industry - Hauntworld Names the Top 10 Icons of the Haunted House Industry.  See which haunted attractions currently in operation are named the ten biggest ICON haunted attractions.  

America's Top Rated Scariest Haunted Houses 2022 - Top 13 Rated Haunted Attractions
Article Logo

Hauntworld ranks the top scary places in America to get SCARED and Scream 2022.  The best and top rated haunted houses, and Halloween Attractions in America.  Did we rank a haunted house near you find out by clicking on this article.  

The Darkness Haunted House - Review 2022
Article Logo

Are you ready to experience the best haunted house in America? How deep into the depths of The Darkness can you plunge before your next breath is your last? The all new Darkness Haunted House, located in Soulard, off South Broadway in downtown St. Louis, Missouri, has been rated as America's BEST haunted house.

America's Top Rated Scariest Haunted Houses 2021 - Top 13 Rated Haunted Attractions
Article Logo

Hauntworld ranks the top scary places in America to get SCARED and Scream 2021.  The best and top rated haunted houses, and Halloween Attractions in America.  Did we rank a haunted house near you find out by clicking on this article.  

America's Scariest Haunted Houses 2020 - Top 13 Rated Haunts
Article Logo

Hauntworld rates the top 13 best and scariest haunted houses in America.  Hauntworld rates and reviews the scariest, best, longest, haunted houses and Halloween Attractions in America 2020.

America's Best Haunted Houses 2018 - Top 13 Scariest Haunts
Article Logo

Hauntworld rates the top 13 best and scariest haunted houses in America.  Hauntworld rates and reviews the scariest, best, longest, haunted houses and Halloween Attractions in America 2018.

Headless Horseman Haunted Hayride New York - Rating and Review
Article Logo

Read Review and Ratings of Headless Horseman Haunted Hayride located in New York.  Headless Horseman features hayrides, haunted houses and much more. 

Creepyworld Haunted Screampark - St Louis Missouri Haunted House Review Rating
Article Logo

Creepyworld Haunted Screampark is America's biggest haunted attraction with over 13 attractions including a haunted hayride.  Learn more and read the review click here. 

Escape From Blood Prison - Mansfield Ohio Scariest Haunted House
Article Logo

Escape From Blood Prison in Mansfield Ohio site of one of the single most famous Prisons in Hollywood History ( Ohio State Reformatory) famous of the film "The Shawshank Redemption".  Now its one of the biggest scariest haunted houses in America.  Read about Escape from Blood Prison! 

The Queen Mary's Dark Harbor California Best Scariest Haunted House
Article Logo

Haunted House Review The Queen Mary's Dark Harbor is Los Angles California's biggest, scariest and most haunted real haunted house.  Read the full review of this haunted attraction click here. 

Find a haunted house near you by state, city, zip code, rate, review and share all types of haunted houses, hayrides and everything Halloween.  Hauntworld rates and reviews more haunted houses than any other website on the web now featuring over 200 haunted house reviews and over 5000 haunted attractions.  Find a haunted house to hayride near you.
All images, content and information contained on this website is © 2019 Halloween Productions/Blacklight Attractions. Developed and Maintained by iSummation Technologies. All Rights Reserved  Condition of Use | Privacy Notice